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    SwiftSchema

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      Stack

      Newsletter Landing Stack

      Newsletter/signup landing pages with WebPage + Offer context, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Newsletter signup pages for publications or products
      • Lead-gen newsletter hubs that need clear offer/value context
      • Pages where FAQs explain cadence, content types, and unsubscribe

      What's included

      • Web Page
        Open generator

        Declares the landing page for the newsletter signup.

      • Offer
        Open generator

        Expresses the value/offer of the newsletter (free subscription) and target URL.

      • Frequently Asked Questions
        Open generator

        Answers cadence, content, and unsubscribe questions.

      • Breadcrumb
        Open generator

        Provides navigation context to the signup page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      availability
      description
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      price
      priceCurrency
      url

      Recommended properties (stack union)

      dateModified
      description
      eligibleRegion
      inLanguage
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      priceValidUntil

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/newsletter#page",
    "name": "Subscribe to the Example Weekly",
    "description": "A weekly roundup of product updates, growth tips, and upcoming events from Example.",
    "url": "https://www.example.com/newsletter",
    "inLanguage": "en",
    "dateModified": "2025-02-12"
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/newsletter#offer",
    "name": "Example Weekly Newsletter",
    "description": "Free weekly newsletter with product updates, tutorials, and event invites.",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/newsletter/subscribe"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "How often do you send it?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Once per week on Tuesdays. We send special editions only for major launches."
        }
      },
      {
        "@type": "Question",
        "name": "What content is included?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Product updates, tutorials, customer stories, and invites to upcoming webinars and events."
        }
      },
      {
        "@type": "Question",
        "name": "How do I unsubscribe?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Every email includes a one-click unsubscribe link. You can also manage preferences in your account."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Newsletter", "item": "https://www.example.com/newsletter" }
    ]
  }
]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Do I need an Offer for a free newsletter?

      Yes. Set price to 0.00 and availability to InStock. Link the signup URL in offers.url.

      Should I include language or geo?

      Include inLanguage and eligibleRegion if the newsletter is locale-specific; otherwise keep it global.

      References