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      Stack

      Insurance Quote Tool Stack

      Insurance quote tool pages with WebApplication + Service context, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Insurance quote/price estimator tools for auto/home/health/life
      • Lead-gen quote pages that embed a calculator or intake flow
      • Pages where FAQs clarify eligibility, timing, and how quotes are honored

      What's included

      • Web Application
        Open generator

        Defines the quote tool itself with category and URL.

      • Service
        Open generator

        Captures the underlying insurance service and provider context.

      • Frequently Asked Questions
        Open generator

        Answers eligibility, timing, and quote validity questions.

      • Breadcrumb
        Open generator

        Provides navigation context to the quote tool.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      applicationCategory
      areaServed.name
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      operatingSystem
      provider.name
      url

      Recommended properties (stack union)

      description
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.availability
      offers.price
      offers.priceCurrency
      offers.url
      serviceType
      softwareVersion

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
  {
    "@context": "https://schema.org",
    "@type": "WebApplication",
    "@id": "https://www.example.com/insurance/auto/quote#app",
    "name": "Auto Insurance Quote Tool",
    "description": "Get an auto insurance quote in minutes based on your vehicle and driving history.",
    "applicationCategory": "FinanceApplication",
    "operatingSystem": "Any",
    "url": "https://www.example.com/insurance/auto/quote",
    "offers": {
      "@type": "Offer",
      "url": "https://www.example.com/insurance/auto"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://www.example.com/insurance/auto#service",
    "name": "Auto Insurance",
    "serviceType": "Auto Insurance",
    "provider": { "@type": "Organization", "name": "Example Insurance" },
    "areaServed": { "@type": "AdministrativeArea", "name": "US" },
    "offers": {
      "@type": "Offer",
      "availability": "https://schema.org/InStock",
      "price": "0.00",
      "priceCurrency": "USD",
      "url": "https://www.example.com/insurance/auto"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "How long is my quote valid?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Quotes are valid for 30 days unless your driving history or garaging address changes."
        }
      },
      {
        "@type": "Question",
        "name": "Do you run a credit check?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We may run a soft credit inquiry in eligible states. It does not impact your credit score."
        }
      },
      {
        "@type": "Question",
        "name": "Can I bind online?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Most policies can be bound online. Some cases may require an agent call to finalize details."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Insurance", "item": "https://www.example.com/insurance" },
      { "@type": "ListItem", "position": 3, "name": "Auto Quote", "item": "https://www.example.com/insurance/auto/quote" }
    ]
  }
]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Do I need both WebApplication and Service?

      Yes. The app represents the quote tool; Service anchors the insurance product and provider.

      Should I include price in the Service offer?

      If you show a starting price, include it. Otherwise keep price at 0.00 and focus on the quote flow URL.

      References