Schema stack

    Veterinary Teleconsult Stack

    Vet teleconsult pages with VeterinaryCare + Service + WebApplication context, FAQs, and breadcrumb navigation.

    Included schema
    Veterinary Care
    Web Application
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Virtual vet consult pages with booking flows and care eligibility
    • Telehealth pages for pet urgent care, wellness checks, or follow-ups
    • Pages where FAQs clarify pet types, turnaround, and aftercare
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • applicationCategory
    • areaServed.name
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • operatingSystem
    • provider.@id
    • serviceType
    • telephone
    • url

    Recommended properties

    • description
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • offers.url
    • openingHours
    • priceRange
    • sameAs[]
    • softwareVersion
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "VeterinaryCare",
        "@id": "https://www.example.com/vet/teleconsult#clinic",
        "name": "Paws & Care Veterinary Clinic",
        "description": "Veterinary clinic offering virtual consultations for common pet concerns.",
        "url": "https://www.example.com/vet/teleconsult",
        "telephone": "+1-206-555-0192",
        "priceRange": "$$",
        "image": [
          "https://www.example.com/images/paws-care-hero.webp"
        ],
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "880 Pine St",
          "addressLocality": "Seattle",
          "addressRegion": "WA",
          "postalCode": "98101",
          "addressCountry": "US"
        },
        "openingHours": "Mo-Sa 08:00-18:00",
        "sameAs": [
          "https://www.facebook.com/pawsandcare",
          "https://www.instagram.com/pawsandcare"
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "WebApplication",
        "@id": "https://www.example.com/vet/teleconsult#app",
        "name": "Vet Teleconsult Portal",
        "description": "Secure portal to request a veterinary teleconsult and upload pet photos.",
        "applicationCategory": "HealthApplication",
        "operatingSystem": "Any",
        "url": "https://www.example.com/vet/teleconsult",
        "offers": {
          "@type": "Offer",
          "url": "https://www.example.com/vet/teleconsult#book"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/vet/teleconsult#service",
        "name": "Virtual Vet Consult",
        "serviceType": "Veterinary Telemedicine",
        "description": "Video consults for minor illnesses, behavioral concerns, and follow-up care.",
        "provider": { "@id": "https://www.example.com/vet/teleconsult#clinic" },
        "areaServed": { "@type": "AdministrativeArea", "name": "Washington" },
        "offers": {
          "@type": "Offer",
          "price": "59.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/vet/teleconsult#book"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "What pets do you treat?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We currently treat dogs and cats. For exotic pets, contact us for availability."
            }
          },
          {
            "@type": "Question",
            "name": "How fast can I speak to a vet?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Most teleconsults are scheduled within 24 hours, with same-day slots available when open."
            }
          },
          {
            "@type": "Question",
            "name": "Do you prescribe medication?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "If clinically appropriate and allowed in your state, we can prescribe after the consult."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Veterinary", "item": "https://www.example.com/vet" },
          { "@type": "ListItem", "position": 3, "name": "Teleconsult", "item": "https://www.example.com/vet/teleconsult" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Do I need both WebApplication and Service?

    Yes. WebApplication describes the teleconsult portal, while Service anchors the veterinary care being offered.

    Should the clinic and service share the same URL?

    Use the page URL for the clinic and teleconsult page, but give Service its own @id to link offers and FAQs cleanly.

    Primary sources

    References