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    SwiftSchema

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      Stack

      Course Marketplace Stack

      Course catalog/category pages with ItemList of courses and instances, FAQs, and breadcrumb context.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Course catalog pages listing multiple courses or cohorts
      • Category pages that need structured lists plus schedule details
      • Pages where FAQs clarify formats, pacing, and enrollment policies

      What's included

      • Structures the list of courses and cohorts on the catalog page.

      • Defines each course with provider, outcomes, and linked instances.

      • Course Instance
        Open generator

        Represents scheduled cohorts with dates, mode, and location.

      • Frequently Asked Questions
        Open generator

        Answers enrollment, refund, and pacing questions.

      • Breadcrumb
        Open generator

        Provides navigation context for the catalog page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      courseMode
      description
      hasCourseInstance[].@id
      itemListElement[].item.@id
      itemListElement[].name
      itemListElement[].position
      location.name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      provider.@id
      startDate

      Recommended properties (stack union)

      courseCode
      educationalCredentialAwarded
      endDate
      instructor.name
      itemListElement[].item
      itemListElement[].name
      itemListOrder
      learningResourceType
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      numberOfItems
      offers.price
      offers.priceCurrency
      offers.url
      timeRequired
      url

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "ItemList",
          "@id": "https://www.example.com/courses/data#list",
          "itemListOrder": "https://schema.org/ItemListUnordered",
          "numberOfItems": 2,
          "itemListElement": [
            {
              "@type": "ListItem",
              "position": 1,
              "name": "Data Analytics Foundations",
              "item": { "@id": "https://www.example.com/courses/data-analytics#course" },
              "url": "https://www.example.com/courses/data-analytics"
            },
            {
              "@type": "ListItem",
              "position": 2,
              "name": "Advanced SQL for Analytics",
              "item": { "@id": "https://www.example.com/courses/advanced-sql#course" },
              "url": "https://www.example.com/courses/advanced-sql"
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "Course",
          "@id": "https://www.example.com/courses/data-analytics#course",
          "name": "Data Analytics Foundations",
          "description": "Learn SQL, spreadsheets, and dashboards to analyze and present business insights.",
          "provider": { "@id": "https://www.example.com/#org" },
          "hasCourseInstance": [
            { "@id": "https://www.example.com/courses/data-analytics#cohort-spring" }
          ],
          "courseCode": "DA-101",
          "learningResourceType": "Bootcamp",
          "educationalCredentialAwarded": "Certificate"
        },
        {
          "@context": "https://schema.org",
          "@type": "CourseInstance",
          "@id": "https://www.example.com/courses/data-analytics#cohort-spring",
          "name": "Spring 2026 — Data Analytics Foundations",
          "courseMode": "Online",
          "startDate": "2026-04-01",
          "endDate": "2026-06-15",
          "location": {
            "@type": "Place",
            "name": "Online"
          },
          "instructor": {
            "@type": "Person",
            "name": "Sam Rivera"
          },
          "offers": {
            "@type": "Offer",
            "price": "1499.00",
            "priceCurrency": "USD",
            "url": "https://www.example.com/courses/data-analytics/enroll"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Course",
          "@id": "https://www.example.com/courses/advanced-sql#course",
          "name": "Advanced SQL for Analytics",
          "description": "Deepen your SQL skills with window functions, CTEs, and performance tuning for analytics workloads.",
          "provider": { "@id": "https://www.example.com/#org" },
          "hasCourseInstance": [
            { "@id": "https://www.example.com/courses/advanced-sql#cohort-may" }
          ],
          "courseCode": "SQL-201",
          "learningResourceType": "Workshop"
        },
        {
          "@context": "https://schema.org",
          "@type": "CourseInstance",
          "@id": "https://www.example.com/courses/advanced-sql#cohort-may",
          "name": "May 2026 — Advanced SQL",
          "courseMode": "Hybrid",
          "startDate": "2026-05-10",
          "endDate": "2026-06-20",
          "location": {
            "@type": "Place",
            "name": "New York Campus"
          },
          "instructor": {
            "@type": "Person",
            "name": "Priya Desai"
          },
          "offers": {
            "@type": "Offer",
            "price": "1299.00",
            "priceCurrency": "USD",
            "url": "https://www.example.com/courses/advanced-sql/enroll"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Organization",
          "@id": "https://www.example.com/#org",
          "name": "Example Academy",
          "url": "https://www.example.com",
          "logo": "https://www.example.com/images/logo-120x60.png",
          "sameAs": [
            "https://www.linkedin.com/school/example-academy",
            "https://twitter.com/exampleacademy"
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Are the cohorts live or self-paced?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Courses are live with weekly sessions; recordings are posted after each class for review."
              }
            },
            {
              "@type": "Question",
              "name": "What is the refund policy?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Full refunds up to 7 days before start; pro-rated refunds within the first week of class."
              }
            },
            {
              "@type": "Question",
              "name": "Do you provide certificates?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes, a certificate is issued upon completion with at least 80% attendance and final project submission."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Courses", "item": "https://www.example.com/courses" },
            { "@type": "ListItem", "position": 3, "name": "Data & SQL", "item": "https://www.example.com/courses/data" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I include every course on one page?

      Include only the courses visible on the page. If you paginate, update itemListElement to reflect the current view.

      Do I need CourseInstance for evergreen courses?

      Use CourseInstance for scheduled cohorts. For evergreen/on-demand courses, omit CourseInstance and keep Course focused on the canonical content.

      References