Education Schema Stack
Course pages with scheduled CourseInstances, FAQs, and breadcrumb context for education programs.
When to use this stack
- Course detail pages with upcoming cohorts or sections
- Education program pages needing navigation and FAQs
- Cohort-based offerings with schedule, mode, and instructor clarity
What is included
Core course entity with name, description, provider, and outcomes.
Scheduled cohort/section with dates, mode, and offers.
Answer enrollment, prerequisites, schedule, and payment questions.
Navigation context within the catalog.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- courseMode
- description
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- provider.name
- startDate
Recommended properties
- courseCode
- endDate
- instructor.name
- itemListElement[].item
- location.address
- location.name
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.availability
- offers.price
- offers.priceCurrency
- provider.@type
- provider.url
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Course",
"@id": "https://www.example.com/courses/data-science-bootcamp#course",
"name": "Data Science Bootcamp",
"description": "Intensive 12-week program covering Python, SQL, statistics, and machine learning.",
"provider": {
"@type": "Organization",
"name": "Example Academy",
"url": "https://www.example.com"
},
"courseCode": "DS-401"
},
{
"@context": "https://schema.org",
"@type": "CourseInstance",
"@id": "https://www.example.com/courses/data-science-bootcamp#spring24",
"name": "Data Science Bootcamp — Spring 2026",
"courseMode": "Online",
"startDate": "2026-03-10",
"endDate": "2026-06-02",
"instructor": {
"@type": "Person",
"name": "Dr. Taylor Kim"
},
"location": {
"@type": "VirtualLocation",
"url": "https://classroom.example.com/ds-bootcamp-spring"
},
"offers": {
"@type": "Offer",
"price": "4900.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/courses/data-science-bootcamp#enroll"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do I need prior coding experience?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Basic familiarity with Python is helpful but not required. Prep materials are provided after enrollment."
}
},
{
"@type": "Question",
"name": "What is the weekly time commitment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Expect 10-12 hours per week including live sessions, labs, and projects."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Courses", "item": "https://www.example.com/courses" },
{ "@type": "ListItem", "position": 3, "name": "Data Science Bootcamp", "item": "https://www.example.com/courses/data-science-bootcamp" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I list multiple CourseInstances?
Yes. Use one CourseInstance per cohort or section and keep offers aligned to each instance.
How do I mark in-person vs online?
Use courseMode and set location to Place for in-person (with address) or VirtualLocation with a join URL for online.