Campus / Education Stack
Campus or department pages with educational org, courses, instances, FAQs, and breadcrumb context.
When to use this stack
- Campus/department hubs listing courses and cohorts
- Program pages needing schedule clarity and navigation
- Pages where FAQs clarify prerequisites, modality, and aid
What is included
Campus/department identity.
Represents a course offered by the campus.
Scheduled cohort/section with dates and location.
Answers prerequisites, modality, and aid questions.
Provides navigation context.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- courseMode
- description
- hasCourseInstance[].@id
- itemListElement[].name
- location.name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- provider.@id
- startDate
- url
Recommended properties
- address.addressLocality
- address.addressRegion
- courseCode
- educationalCredentialAwarded
- endDate
- instructor.name
- itemListElement[].item
- learningResourceType
- logo
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.price
- offers.priceCurrency
- offers.url
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "EducationalOrganization",
"@id": "https://www.example.edu/departments/data#org",
"name": "Example University — Data Science Dept",
"url": "https://www.example.edu/departments/data",
"logo": "https://www.example.edu/images/logo.png",
"address": { "@type": "PostalAddress", "addressCountry": "US" }
},
{
"@context": "https://schema.org",
"@type": "Course",
"@id": "https://www.example.edu/courses/data-101#course",
"name": "Data Science 101",
"description": "Intro to Python, stats, and data visualization.",
"provider": { "@id": "https://www.example.edu/departments/data#org" },
"hasCourseInstance": [
{ "@id": "https://www.example.edu/courses/data-101#spring" }
],
"courseCode": "DATA101",
"educationalCredentialAwarded": "Certificate"
},
{
"@context": "https://schema.org",
"@type": "CourseInstance",
"@id": "https://www.example.edu/courses/data-101#spring",
"name": "Spring 2026 — Data Science 101",
"courseMode": "InPerson",
"startDate": "2026-03-20",
"endDate": "2026-06-10",
"location": { "@type": "Place", "name": "Main Campus" },
"instructor": { "@type": "Person", "name": "Dr. Priya Desai" },
"offers": { "@type": "Offer", "price": "1200.00", "priceCurrency": "USD", "url": "https://www.example.edu/courses/data-101/apply" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{ "@type": "Question", "name": "Are there prerequisites?", "acceptedAnswer": { "@type": "Answer", "text": "No prerequisites. Familiarity with spreadsheets helps." } },
{ "@type": "Question", "name": "Is there financial aid?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Scholarships are available; see the apply page." } }
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.edu" },
{ "@type": "ListItem", "position": 2, "name": "Departments", "item": "https://www.example.edu/departments" },
{ "@type": "ListItem", "position": 3, "name": "Data Science", "item": "https://www.example.edu/departments/data" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Do I need CourseInstance for self-paced?
Use CourseInstance for scheduled cohorts. For self-paced, omit CourseInstance and focus on Course.
Can I list multiple courses?
Include only courses visible on the page. For catalogs, see the Course Marketplace stack.