Stack

Language School Stack

Language program pages with EducationalOrganization + Course + CourseInstance, FAQs, and breadcrumbs.

Open generator Validate in Rich Results Test

When to use this stack

Language school program pages with cohorts
Course listings for ESL or language immersion
Pages where FAQs clarify levels, schedules, and placement

What's included

Educational Organization
Open generator
Anchors the language school identity, NAP, and URL.
Course
Open generator
Represents the language course offering.
Course Instance
Open generator
Captures specific cohort dates and delivery format.
Frequently Asked Questions
Open generator
Answers questions about placement, schedules, and refunds.
Breadcrumb
Open generator
Provides navigation context to the program page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

address.addressLocality

address.addressRegion

address.streetAddress

course.@id

courseMode

description

endDate

itemListElement[].name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

provider.name

startDate

telephone

url

Recommended properties (stack union)

address.addressCountry

courseCode

educationalLevel

image

instructor.name

itemListElement[].item

location.name

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

sameAs[]

url

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "EducationalOrganization",
    "@id": "https://www.example.com/language-school#org",
    "name": "Harbor Language Institute",
    "url": "https://www.example.com/language-school",
    "telephone": "+1-305-555-0142",
    "image": "https://www.example.com/images/language-school.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "220 Bay St",
      "addressLocality": "Miami",
      "addressRegion": "FL",
      "postalCode": "33131",
      "addressCountry": "US"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Course",
    "@id": "https://www.example.com/language-school#course",
    "name": "Spanish Immersion Program",
    "description": "Intensive Spanish course for intermediate learners with speaking labs.",
    "provider": { "@type": "EducationalOrganization", "name": "Harbor Language Institute" },
    "educationalLevel": "Intermediate",
    "courseCode": "SPN-201",
    "url": "https://www.example.com/language-school/spanish-immersion"
  },
  {
    "@context": "https://schema.org",
    "@type": "CourseInstance",
    "@id": "https://www.example.com/language-school#cohort",
    "course": { "@id": "https://www.example.com/language-school#course" },
    "courseMode": "InPerson",
    "startDate": "2025-09-10",
    "endDate": "2025-12-05",
    "location": {
      "@type": "Place",
      "name": "Harbor Language Institute Campus"
    },
    "instructor": {
      "@type": "Person",
      "name": "Lucia Torres"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do you offer placement tests?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Placement tests are available online after registration."
        }
      },
      {
        "@type": "Question",
        "name": "Is there a refund policy?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Refunds are available up to 7 days before the cohort start date."
        }
      },
      {
        "@type": "Question",
        "name": "Are online classes available?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Online cohorts are offered for select programs. See course mode details."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Programs", "item": "https://www.example.com/programs" },
      { "@type": "ListItem", "position": 3, "name": "Spanish Immersion", "item": "https://www.example.com/language-school/spanish-immersion" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Can I list multiple cohorts?

Yes. Use one CourseInstance per cohort with distinct dates and courseMode.

Should Course and CourseInstance both be included?

Yes. Course defines the program; CourseInstance defines the specific cohort details.

SwiftSchema

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