SwiftSchemaGenerate
    Schema stack

    Language School Stack

    Language program pages with EducationalOrganization + Course + CourseInstance, FAQs, and breadcrumbs.

    Open generatorValidate in Rich Results Test
    Included schema
    Educational Organization
    Course
    Course Instance
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Language school program pages with cohorts
    • Course listings for ESL or language immersion
    • Pages where FAQs clarify levels, schedules, and placement
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressLocality
    • address.addressRegion
    • address.streetAddress
    • course.@id
    • courseMode
    • description
    • endDate
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • provider.name
    • startDate
    • telephone
    • url

    Recommended properties

    • address.addressCountry
    • courseCode
    • educationalLevel
    • image
    • instructor.name
    • itemListElement[].item
    • location.name
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • sameAs[]
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "EducationalOrganization",
    "@id": "https://www.example.com/language-school#org",
    "name": "Harbor Language Institute",
    "url": "https://www.example.com/language-school",
    "telephone": "+1-305-555-0142",
    "image": "https://www.example.com/images/language-school.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "220 Bay St",
      "addressLocality": "Miami",
      "addressRegion": "FL",
      "postalCode": "33131",
      "addressCountry": "US"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Course",
    "@id": "https://www.example.com/language-school#course",
    "name": "Spanish Immersion Program",
    "description": "Intensive Spanish course for intermediate learners with speaking labs.",
    "provider": { "@type": "EducationalOrganization", "name": "Harbor Language Institute" },
    "educationalLevel": "Intermediate",
    "courseCode": "SPN-201",
    "url": "https://www.example.com/language-school/spanish-immersion"
  },
  {
    "@context": "https://schema.org",
    "@type": "CourseInstance",
    "@id": "https://www.example.com/language-school#cohort",
    "course": { "@id": "https://www.example.com/language-school#course" },
    "courseMode": "InPerson",
    "startDate": "2025-09-10",
    "endDate": "2025-12-05",
    "location": {
      "@type": "Place",
      "name": "Harbor Language Institute Campus"
    },
    "instructor": {
      "@type": "Person",
      "name": "Lucia Torres"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do you offer placement tests?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Placement tests are available online after registration."
        }
      },
      {
        "@type": "Question",
        "name": "Is there a refund policy?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Refunds are available up to 7 days before the cohort start date."
        }
      },
      {
        "@type": "Question",
        "name": "Are online classes available?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Online cohorts are offered for select programs. See course mode details."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Programs", "item": "https://www.example.com/programs" },
      { "@type": "ListItem", "position": 3, "name": "Spanish Immersion", "item": "https://www.example.com/language-school/spanish-immersion" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple cohorts?

    Yes. Use one CourseInstance per cohort with distinct dates and courseMode.

    Should Course and CourseInstance both be included?

    Yes. Course defines the program; CourseInstance defines the specific cohort details.

    Primary sources

    References