Moving + Storage Stack
Moving/storage service pages with MovingCompany + Service context, FAQs, and breadcrumbs.
When to use this stack
- Moving company service pages with pricing
- Storage + moving bundles with booking CTAs
- Pages where FAQs clarify coverage, insurance, and scheduling
What is included
Anchors the moving company identity, NAP, and URL.
Describes the moving/storage service offering.
Answers questions about insurance, scheduling, and packing.
Provides navigation context to the moving service page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- address.addressLocality
- address.addressRegion
- address.postalCode
- address.streetAddress
- areaServed.name
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.price
- offers.priceCurrency
- provider.@id
- serviceType
- telephone
- url
Recommended properties
- description
- geo.latitude
- geo.longitude
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.availability
- offers.url
- priceRange
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "MovingCompany",
"@id": "https://www.example.com/moving#company",
"name": "Harbor Moving & Storage",
"url": "https://www.example.com/moving",
"telephone": "+1-415-555-0162",
"image": "https://www.example.com/images/moving-storage.webp",
"address": {
"@type": "PostalAddress",
"streetAddress": "250 Market St",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94105",
"addressCountry": "US"
},
"priceRange": "$$"
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/moving#service",
"name": "Local Moving + Storage",
"serviceType": "MovingAndStorage",
"description": "Packing, loading, transport, and climate-controlled storage options.",
"provider": { "@id": "https://www.example.com/moving#company" },
"areaServed": { "@type": "AdministrativeArea", "name": "San Francisco Bay Area" },
"offers": {
"@type": "Offer",
"price": "120.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/moving#quote"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is insurance included?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Basic coverage is included. Full-value protection is available at checkout."
}
},
{
"@type": "Question",
"name": "Do you provide packing materials?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We offer boxes, tape, and specialty packing supplies."
}
},
{
"@type": "Question",
"name": "How far in advance should I book?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We recommend booking 2–3 weeks in advance for peak moving seasons."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
{ "@type": "ListItem", "position": 3, "name": "Moving & Storage", "item": "https://www.example.com/moving" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I list separate moving and storage plans?
Yes. Use one Service per plan with distinct @id values and aligned pricing.
What if pricing is hourly?
Use the Offer price to represent the hourly rate and mention billing minimums on the page.