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    SwiftSchema

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      Stack

      Moving + Storage Stack

      Moving/storage service pages with MovingCompany + Service context, FAQs, and breadcrumbs.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Moving company service pages with pricing
      • Storage + moving bundles with booking CTAs
      • Pages where FAQs clarify coverage, insurance, and scheduling

      What's included

      • Moving Company
        Open generator

        Anchors the moving company identity, NAP, and URL.

      • Describes the moving/storage service offering.

      • Frequently Asked Questions
        Open generator

        Answers questions about insurance, scheduling, and packing.

      • Breadcrumb
        Open generator

        Provides navigation context to the moving service page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressCountry
      address.addressLocality
      address.addressRegion
      address.postalCode
      address.streetAddress
      areaServed.name
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.price
      offers.priceCurrency
      provider.@id
      serviceType
      telephone
      url

      Recommended properties (stack union)

      description
      geo.latitude
      geo.longitude
      image
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.availability
      offers.url
      priceRange

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "MovingCompany",
          "@id": "https://www.example.com/moving#company",
          "name": "Harbor Moving & Storage",
          "url": "https://www.example.com/moving",
          "telephone": "+1-415-555-0162",
          "image": "https://www.example.com/images/moving-storage.webp",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "250 Market St",
            "addressLocality": "San Francisco",
            "addressRegion": "CA",
            "postalCode": "94105",
            "addressCountry": "US"
          },
          "priceRange": "$$"
        },
        {
          "@context": "https://schema.org",
          "@type": "Service",
          "@id": "https://www.example.com/moving#service",
          "name": "Local Moving + Storage",
          "serviceType": "MovingAndStorage",
          "description": "Packing, loading, transport, and climate-controlled storage options.",
          "provider": { "@id": "https://www.example.com/moving#company" },
          "areaServed": { "@type": "AdministrativeArea", "name": "San Francisco Bay Area" },
          "offers": {
            "@type": "Offer",
            "price": "120.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/moving#quote"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Is insurance included?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Basic coverage is included. Full-value protection is available at checkout."
              }
            },
            {
              "@type": "Question",
              "name": "Do you provide packing materials?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. We offer boxes, tape, and specialty packing supplies."
              }
            },
            {
              "@type": "Question",
              "name": "How far in advance should I book?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "We recommend booking 2–3 weeks in advance for peak moving seasons."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
            { "@type": "ListItem", "position": 3, "name": "Moving & Storage", "item": "https://www.example.com/moving" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I list separate moving and storage plans?

      Yes. Use one Service per plan with distinct @id values and aligned pricing.

      What if pricing is hourly?

      Use the Offer price to represent the hourly rate and mention billing minimums on the page.

      References