Schema stack

    Marketplace Returns Center Stack

    Returns center pages with MerchantReturnPolicy + WebPage, FAQs, and breadcrumb navigation.

    Included schema
    Web Page
    Merchant Return Policy
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Marketplace returns hub pages with policy and eligibility rules
    • Pages describing return windows, fees, and condition requirements
    • Pages where FAQs clarify refunds, exchanges, and shipping labels
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • returnFees
    • returnMethod
    • returnPolicyCategory
    • url

    Recommended properties

    • applicableCountry
    • dateModified
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • merchantReturnDays
    • returnShippingFeesAmount
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.example.com/returns#page",
        "name": "Marketplace Returns Center",
        "description": "Return eligibility, timelines, and refund policies for Marketplace orders.",
        "url": "https://www.example.com/returns",
        "inLanguage": "en",
        "dateModified": "2026-04-12"
      },
      {
        "@context": "https://schema.org",
        "@type": "MerchantReturnPolicy",
        "@id": "https://www.example.com/returns#policy",
        "name": "Marketplace Returns Policy",
        "url": "https://www.example.com/returns",
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "merchantReturnDays": 30,
        "returnMethod": "https://schema.org/ReturnByMail",
        "returnFees": "https://schema.org/FreeReturn",
        "applicableCountry": "US"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "When will I receive my refund?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Refunds are issued within 3-5 business days after the return is received and inspected."
            }
          },
          {
            "@type": "Question",
            "name": "Are return shipping labels provided?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Eligible orders receive a prepaid label generated in the returns portal."
            }
          },
          {
            "@type": "Question",
            "name": "Can I exchange items instead of returning?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Exchanges are available for select items. Start a return to see exchange options."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Help Center", "item": "https://www.example.com/help" },
          { "@type": "ListItem", "position": 3, "name": "Returns Center", "item": "https://www.example.com/returns" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple return policies?

    If your marketplace has different policies by category, add multiple MerchantReturnPolicy entries with clear @id values.

    Do I need a WebPage entry?

    Yes. WebPage helps describe the returns hub and keeps the policy aligned to the visible content.

    Primary sources

    References