Schema stack

    Influencer Media Kit Stack

    Creator media kit pages with Person + WebPage + ImageObject, FAQs, and breadcrumb navigation.

    Included schema
    Person
    Web Page
    Image Object
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Influencer media kit pages with audience stats and contact info
    • Creator press pages showcasing headshots and brand guidelines
    • Pages where FAQs clarify sponsorships and deliverables
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • contentUrl
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • url

    Recommended properties

    • acquireLicensePage
    • caption
    • creator.name
    • dateModified
    • image
    • inLanguage
    • itemListElement[].item
    • jobTitle
    • license
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • sameAs[]
    • worksFor.name
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Person",
        "@id": "https://www.example.com/creators/ava-park#person",
        "name": "Ava Park",
        "url": "https://www.example.com/creators/ava-park",
        "jobTitle": "Creator",
        "image": "https://www.example.com/images/ava-park-headshot.webp",
        "worksFor": { "@type": "Organization", "name": "Ava Park Studio" },
        "sameAs": [
          "https://www.instagram.com/ava.park",
          "https://www.tiktok.com/@avapark"
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.example.com/creators/ava-park/media-kit#page",
        "name": "Ava Park Media Kit",
        "description": "Audience demographics, collaboration packages, and press assets.",
        "url": "https://www.example.com/creators/ava-park/media-kit",
        "inLanguage": "en",
        "dateModified": "2026-03-12"
      },
      {
        "@context": "https://schema.org",
        "@type": "ImageObject",
        "@id": "https://www.example.com/creators/ava-park/media-kit#headshot",
        "contentUrl": "https://www.example.com/assets/press/ava-park-headshot.webp",
        "description": "High-resolution headshot for press and partner use.",
        "caption": "Ava Park headshot",
        "creator": { "@type": "Person", "name": "Ava Park" },
        "license": "https://www.example.com/creators/ava-park/media-kit#license",
        "acquireLicensePage": "https://www.example.com/creators/ava-park/media-kit"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "What types of sponsorships do you offer?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Sponsored videos, social posts, and long-form integrations tailored to campaign goals."
            }
          },
          {
            "@type": "Question",
            "name": "How far in advance should brands book?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Please book at least 4-6 weeks in advance to secure production time."
            }
          },
          {
            "@type": "Question",
            "name": "Can partners use your photos?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes, with approval. Use the press assets provided in the media kit and follow the usage guidelines."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Creators", "item": "https://www.example.com/creators" },
          { "@type": "ListItem", "position": 3, "name": "Media Kit", "item": "https://www.example.com/creators/ava-park/media-kit" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple ImageObject entries?

    Yes. Add one ImageObject per asset (headshot, logo, brand photos) with unique @id values.

    Do I need Person and WebPage?

    Yes. Person anchors the creator profile while WebPage describes the media kit landing page.

    Primary sources

    References