Profile / Portfolio Stack
Personal profile/portfolio pages with Person + ProfilePage + WebPage, FAQs, and breadcrumb context.
When to use this stack
- Personal sites or portfolio pages showcasing work and contact
- Author/creator profiles needing clear identity and navigation
- Pages where FAQs clarify services, availability, and contact
What is included
Declares the page as a profile/portfolio.
Represents the individual with headline details.
Additional page context for the profile.
Answers availability, services, and contact questions.
Provides navigation context.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- itemListElement[].name
- jobTitle
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- url
Recommended properties
- description
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- sameAs[]
- worksFor.name
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "ProfilePage",
"@id": "https://www.example.com/about#profile",
"name": "Alex Doe — Designer",
"url": "https://www.example.com/about",
"description": "Portfolio and contact for Alex Doe, product designer."
},
{
"@context": "https://schema.org",
"@type": "Person",
"@id": "https://www.example.com/about#person",
"name": "Alex Doe",
"jobTitle": "Product Designer",
"url": "https://www.example.com/about",
"image": "https://www.example.com/images/alex.jpg",
"worksFor": { "@type": "Organization", "name": "Northwind" },
"sameAs": [
"https://www.linkedin.com/in/alexdoe",
"https://dribbble.com/alexdoe"
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.example.com/about#page",
"name": "About Alex Doe",
"url": "https://www.example.com/about",
"description": "Portfolio, case studies, and contact for Alex Doe."
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{ "@type": "Question", "name": "Are you available for freelance?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Availability opens in April; email for details." } },
{ "@type": "Question", "name": "Do you take speaking engagements?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Topics include product design systems and UX research." } }
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "About", "item": "https://www.example.com/about" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Do I need both ProfilePage and WebPage?
ProfilePage is a subtype of WebPage; including both is optional but adds clarity. Keep names/URLs consistent.
What if I have multiple people?
Use one Person per profile page. For team pages, see the About / Team stack.