Profile Page Schema Generator — Clarify Entity Profiles
Generate clean ProfilePage JSON‑LD to identify profile pages and connect Person/Organization and official profiles for stronger entity understanding.
Why many profile pages underperform
Pain points we solve
- Search engines can’t tell a profile page from a generic content page.
- The profiled entity lacks Person/Organization markup on the same page.
- Official profiles (sameAs) aren’t linked, weakening identity signals.
- Names and URLs are inconsistent across the site and markup.
How SwiftSchema helps
Solution
The ProfilePage generator outputs a simple JSON‑LD block with `name` and `url` to declare the page’s role. Pair it with Person or Organization JSON‑LD for the profiled entity and link official profiles via `sameAs`.
This creates a cohesive set of identity signals that clarifies who the page is about and how it relates to your site.
How it works
How it works
- Choose ProfilePage in the generator below.
- Enter the profile page title (`name`) and absolute `url`.
- Add Person or Organization JSON‑LD for the profiled entity on the same page.
- Link official profiles with `sameAs` (e.g., LinkedIn, X/Twitter).
- Copy JSON or Script, paste on the profile page, and validate in the Rich Results Test.
Paste once per profile. Validate. Ship.
What is ProfilePage structured data?
ProfilePage identifies a page dedicated to a person or organization and works best when paired with Person/Organization markup for the profiled entity.
Eligibility & Status
ProfilePage doesn’t produce a standalone rich result; it’s supportive context that helps search engines classify the page and connect the Person/Organization schema with the official profile page.
Why profile page markup matters
- Entity disambiguation: Clarifies that the page is an official profile, not a generic article.
- Structured linking: Ties Person/Organization data to the canonical profile URL.
- Consistency: Automated schemas for team/staff pages ensure identity info stays in sync across templates.
Essential properties to include
- name: Title of the profile page.
- url: Canonical profile URL.
- description,inLanguage,isPartOf(optional) to provide context.
- Pair with Person/Organization schema that includes sameAslinks.
Preparing profile data before generating schema
- Confirm canonical profile URLs.
- Gather names, titles, bios, and images for the profiled person/organization.
- List official profiles (sameAs) and ensure Person/Organization schema references them.
- Decide how ProfilePage fits into navigation (isPartOf).
Implementation workflow inside SwiftSchema
- Select ProfilePage in the generator.
- Enter name,url, and optionaldescription/inLanguage.
- Pair with Person or Organization JSON-LD on the same page.
- Add isPartOfreferencing the parent site/section if relevant.
- Export JSON-LD, embed it on the profile page, and validate.
Troubleshooting & QA
- Missing entity markup: Always include Person/Organization for the profiled entity.
- Inconsistent names: Align schema namewith the page title and Person/Organizationname.
- Duplicate profile URLs: Ensure canonical urlmatches the profile link used in Person/OrganizationmainEntityOfPage.
Maintenance and governance
- Update ProfilePage schema when URLs change (site migrations, new slug).
- Keep lastReviewedmetadata current and assign owners for profile content.
- Audit staff/team pages periodically to ensure all profiles include both ProfilePage and Person/Organization schema.
Common Errors & Fixes
- Missing entity markup: add Person/Organization for the profiled entity.
- Inconsistent names: align the page title and entity name.
Required properties
nameurl
Recommended properties
descriptioninLanguageisPartOf.nameisPartOf.url
{
"@context": "https://schema.org",
"@type": "ProfilePage",
"name": "Jane Doe – Profile",
"url": "https://www.example.com/team/jane-doe"
}