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      Stack

      Fitness Challenge Stack

      Fitness challenge pages with EventSeries + Offer context, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • 30-day fitness or wellness challenge landing pages
      • Virtual or hybrid challenges with paid entry
      • Team or workplace challenges with rules and prizes

      What's included

      • Event Series
        Open generator

        Represents the multi-day challenge and its schedule window.

      • Defines the entry fee or participation offer for the challenge.

      • Frequently Asked Questions
        Open generator

        Answers rules, scoring, and prize questions.

      • Breadcrumb
        Open generator

        Provides navigation context for the challenge page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      availability
      endDate
      eventAttendanceMode
      eventStatus
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      organizer.name
      price
      priceCurrency
      startDate
      url

      Recommended properties (stack union)

      description
      itemListElement[].item
      location.name
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      seller.@id
      url

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "EventSeries",
          "@id": "https://www.example.com/challenges/spring-shred#series",
          "name": "Spring Shred 30-Day Challenge",
          "description": "A 30-day strength and cardio challenge with weekly check-ins and leaderboard.",
          "startDate": "2025-05-01",
          "endDate": "2025-05-30",
          "eventStatus": "https://schema.org/EventScheduled",
          "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
          "organizer": { "@type": "Organization", "name": "Northwind Fitness" },
          "location": {
            "@type": "VirtualLocation",
            "name": "Northwind Fitness App",
            "url": "https://www.example.com/app"
          },
          "url": "https://www.example.com/challenges/spring-shred"
        },
        {
          "@context": "https://schema.org",
          "@type": "Offer",
          "@id": "https://www.example.com/challenges/spring-shred#offer",
          "name": "Challenge Entry Pass",
          "description": "Includes workouts, tracking tools, and weekly coaching check-ins.",
          "price": "29.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/challenges/spring-shred/join"
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "How is the leaderboard scored?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Points are awarded for completed workouts and weekly check-ins."
              }
            },
            {
              "@type": "Question",
              "name": "Can teams participate?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Teams of up to five can register and compete in a separate leaderboard."
              }
            },
            {
              "@type": "Question",
              "name": "Are there prizes?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Top finishers receive gift cards and free coaching sessions."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Challenges", "item": "https://www.example.com/challenges" },
            { "@type": "ListItem", "position": 3, "name": "Spring Shred", "item": "https://www.example.com/challenges/spring-shred" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I list all weekly workouts in schema?

      Only include sessions that are visible on the page; keep the EventSeries focused on the overall challenge.

      Can I include multiple pricing tiers?

      Yes. Add multiple Offer entries for solo, team, or premium tiers with matching CTA URLs.

      References