Stack

Customer Education / Academy Stack

Learning hub/academy pages with CollectionPage + Course, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Customer education academy landing pages
Training hubs that list available courses and certifications
Pages where FAQs clarify enrollment, access, and certificates

What's included

Collection Page
Open generator
Defines the academy hub page and its overview.
Course
Open generator
Represents each course offered in the academy.
Frequently Asked Questions
Open generator
Answers access, pricing, and certificate questions.
Breadcrumb
Open generator
Provides navigation context for the academy page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

description

itemListElement[].name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

provider.name

url

Recommended properties (stack union)

courseCode

dateModified

educationalCredentialAwarded

inLanguage

itemListElement[].item

learningResourceType

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "@id": "https://www.example.com/academy#page",
    "name": "Customer Academy",
    "description": "Learn how to onboard, configure, and optimize your account with guided courses.",
    "url": "https://www.example.com/academy",
    "inLanguage": "en-US",
    "dateModified": "2025-07-01"
  },
  {
    "@context": "https://schema.org",
    "@type": "Course",
    "@id": "https://www.example.com/academy/courses/getting-started#course",
    "name": "Getting Started with Example",
    "description": "Set up your workspace, invite teammates, and launch your first project.",
    "provider": { "@type": "Organization", "name": "Example Academy" },
    "courseCode": "ACA-101",
    "learningResourceType": "VideoCourse",
    "url": "https://www.example.com/academy/courses/getting-started"
  },
  {
    "@context": "https://schema.org",
    "@type": "Course",
    "@id": "https://www.example.com/academy/courses/reporting#course",
    "name": "Reporting & Analytics",
    "description": "Build dashboards, schedule reports, and track KPIs across teams.",
    "provider": { "@type": "Organization", "name": "Example Academy" },
    "courseCode": "ACA-201",
    "learningResourceType": "Workshop",
    "url": "https://www.example.com/academy/courses/reporting"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Is the academy free?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. All courses are free for active customers and trial users."
        }
      },
      {
        "@type": "Question",
        "name": "Do I get a certificate?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Certificates are available after completing course quizzes and assessments."
        }
      },
      {
        "@type": "Question",
        "name": "How long do I have access?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "You have ongoing access as long as your account remains active."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Academy", "item": "https://www.example.com/academy" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I add CourseInstance for live sessions?

Only if the academy page shows schedules or cohorts. Otherwise, keep Course entries on the hub page.

Can I list certifications separately?

Yes. If certifications are distinct from courses, add separate pages and link them from the academy hub.

SwiftSchema

Intuitive Schema Generation at Your Fingertips