SwiftSchemaGenerate
    Schema stack

    Customer Education / Academy Stack

    Learning hub/academy pages with CollectionPage + Course, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Collection Page
    Course
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Customer education academy landing pages
    • Training hubs that list available courses and certifications
    • Pages where FAQs clarify enrollment, access, and certificates
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • provider.name
    • url

    Recommended properties

    • courseCode
    • dateModified
    • educationalCredentialAwarded
    • inLanguage
    • itemListElement[].item
    • learningResourceType
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "@id": "https://www.example.com/academy#page",
    "name": "Customer Academy",
    "description": "Learn how to onboard, configure, and optimize your account with guided courses.",
    "url": "https://www.example.com/academy",
    "inLanguage": "en-US",
    "dateModified": "2025-07-01"
  },
  {
    "@context": "https://schema.org",
    "@type": "Course",
    "@id": "https://www.example.com/academy/courses/getting-started#course",
    "name": "Getting Started with Example",
    "description": "Set up your workspace, invite teammates, and launch your first project.",
    "provider": { "@type": "Organization", "name": "Example Academy" },
    "courseCode": "ACA-101",
    "learningResourceType": "VideoCourse",
    "url": "https://www.example.com/academy/courses/getting-started"
  },
  {
    "@context": "https://schema.org",
    "@type": "Course",
    "@id": "https://www.example.com/academy/courses/reporting#course",
    "name": "Reporting & Analytics",
    "description": "Build dashboards, schedule reports, and track KPIs across teams.",
    "provider": { "@type": "Organization", "name": "Example Academy" },
    "courseCode": "ACA-201",
    "learningResourceType": "Workshop",
    "url": "https://www.example.com/academy/courses/reporting"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Is the academy free?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. All courses are free for active customers and trial users."
        }
      },
      {
        "@type": "Question",
        "name": "Do I get a certificate?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Certificates are available after completing course quizzes and assessments."
        }
      },
      {
        "@type": "Question",
        "name": "How long do I have access?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "You have ongoing access as long as your account remains active."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Academy", "item": "https://www.example.com/academy" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I add CourseInstance for live sessions?

    Only if the academy page shows schedules or cohorts. Otherwise, keep Course entries on the hub page.

    Can I list certifications separately?

    Yes. If certifications are distinct from courses, add separate pages and link them from the academy hub.

    Primary sources

    References