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    SwiftSchema

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      Stack

      Alumni Spotlight Stack

      Alumni spotlight pages with Person + CreativeWork, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Alumni profile spotlights highlighting career paths
      • University or bootcamp alumni success stories
      • Pages where FAQs clarify engagement and mentorship options

      What's included

      • Defines the alumni profile and identity.

      • Creative Work
        Open generator

        Captures the spotlight story or interview content.

      • Frequently Asked Questions
        Open generator

        Answers alumni engagement and networking questions.

      • Breadcrumb
        Open generator

        Provides navigation context for the spotlight page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      description
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      url

      Recommended properties (stack union)

      affiliation.name
      author.name
      datePublished
      headline
      image
      itemListElement[].item
      jobTitle
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      sameAs[]

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Person",
          "@id": "https://www.example.com/alumni/sofia-martinez#person",
          "name": "Sofia Martinez",
          "url": "https://www.example.com/alumni/sofia-martinez",
          "jobTitle": "Product Manager",
          "image": "https://www.example.com/images/alumni/sofia-martinez.webp",
          "affiliation": { "@type": "Organization", "name": "Northbridge University" },
          "sameAs": [
            "https://www.linkedin.com/in/sofiamartinez",
            "https://www.twitter.com/sofiam"
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "CreativeWork",
          "@id": "https://www.example.com/alumni/sofia-martinez#story",
          "name": "From Internship to Product Lead",
          "headline": "From Internship to Product Lead",
          "description": "Sofia shares how the alumni network helped her transition into product leadership.",
          "url": "https://www.example.com/alumni/sofia-martinez",
          "author": { "@type": "Person", "name": "Sofia Martinez" },
          "datePublished": "2026-03-28"
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "How can I connect with Sofia?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Use the alumni directory to request a mentorship chat or connect via LinkedIn."
              }
            },
            {
              "@type": "Question",
              "name": "Can alumni submit their own stories?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Submit a spotlight request through the alumni portal."
              }
            },
            {
              "@type": "Question",
              "name": "Are these interviews updated?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "We review and refresh alumni spotlights each year or when career updates occur."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Alumni", "item": "https://www.example.com/alumni" },
            { "@type": "ListItem", "position": 3, "name": "Sofia Martinez", "item": "https://www.example.com/alumni/sofia-martinez" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I include multiple CreativeWork entries?

      If the page includes multiple stories or media assets, add a CreativeWork entry for each.

      Do I need Person if the story is the focus?

      Yes. Person establishes the alumni identity and links to their profile.

      References