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Template download pages with CreativeWork and Offer context, FAQs, and breadcrumbs.
Defines the downloadable template resource.
Captures the download offer or access terms.
Answers usage rights, format, and access questions.
Provides navigation context for the download page.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "CreativeWork",
"@id": "https://www.example.com/templates/marketing-plan#template",
"name": "Marketing Plan Template",
"description": "Editable template for planning quarterly marketing campaigns.",
"url": "https://www.example.com/templates/marketing-plan",
"fileFormat": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
"author": { "@type": "Organization", "name": "Northwind" },
"datePublished": "2025-05-18"
},
{
"@context": "https://schema.org",
"@type": "Offer",
"@id": "https://www.example.com/templates/marketing-plan#offer",
"name": "Template Download",
"description": "Free download after submitting your email address.",
"price": "0.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/templates/marketing-plan#download"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What formats are included?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The download includes DOCX and Google Docs compatible formats."
}
},
{
"@type": "Question",
"name": "Can I use this template commercially?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You can use the template for internal or client work."
}
},
{
"@type": "Question",
"name": "Do I need to credit the source?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No attribution is required unless specified in the license terms."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Templates", "item": "https://www.example.com/templates" },
{ "@type": "ListItem", "position": 3, "name": "Marketing Plan Template", "item": "https://www.example.com/templates/marketing-plan" }
]
}
]Yes. Summarize licensing in the FAQ answers and link to full terms on the page.
Use an Offer with the price and ensure the checkout URL matches the form.