SwiftSchemaGenerate
    Schema stack

    Template Download Stack

    Template download pages with CreativeWork and Offer context, FAQs, and breadcrumbs.

    Open generatorValidate in Rich Results Test
    Included schema
    Creative Work
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Downloadable template landing pages
    • Resource downloads with email capture
    • Template libraries for business documents
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • url

    Recommended properties

    • author.name
    • category
    • datePublished
    • description
    • fileFormat
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • priceValidUntil
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "CreativeWork",
    "@id": "https://www.example.com/templates/marketing-plan#template",
    "name": "Marketing Plan Template",
    "description": "Editable template for planning quarterly marketing campaigns.",
    "url": "https://www.example.com/templates/marketing-plan",
    "fileFormat": "application/vnd.openxmlformats-officedocument.wordprocessingml.document",
    "author": { "@type": "Organization", "name": "Northwind" },
    "datePublished": "2025-05-18"
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/templates/marketing-plan#offer",
    "name": "Template Download",
    "description": "Free download after submitting your email address.",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/templates/marketing-plan#download"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What formats are included?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "The download includes DOCX and Google Docs compatible formats."
        }
      },
      {
        "@type": "Question",
        "name": "Can I use this template commercially?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. You can use the template for internal or client work."
        }
      },
      {
        "@type": "Question",
        "name": "Do I need to credit the source?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No attribution is required unless specified in the license terms."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Templates", "item": "https://www.example.com/templates" },
      { "@type": "ListItem", "position": 3, "name": "Marketing Plan Template", "item": "https://www.example.com/templates/marketing-plan" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include license terms?

    Yes. Summarize licensing in the FAQ answers and link to full terms on the page.

    How do I show paid templates?

    Use an Offer with the price and ensure the checkout URL matches the form.

    Primary sources

    References