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      Stack

      Cloud Pricing Estimator Stack

      Cloud pricing estimators with WebApplication + Offer, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Cloud cost calculators for compute, storage, and networking
      • Estimator pages offering downloadable quotes or exports
      • Pages where FAQs clarify billing assumptions and rounding

      What's included

      • Web Application
        Open generator

        Defines the pricing estimator tool.

      • Offer
        Open generator

        Represents the estimator offer or exported quote.

      • Frequently Asked Questions
        Open generator

        Answers usage assumptions and pricing questions.

      • Breadcrumb
        Open generator

        Provides navigation context for the estimator.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      applicationCategory
      availability
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      operatingSystem
      price
      priceCurrency
      url

      Recommended properties (stack union)

      category
      description
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.url
      priceValidUntil
      softwareVersion

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
  {
    "@context": "https://schema.org",
    "@type": "WebApplication",
    "@id": "https://www.example.com/cloud/pricing#app",
    "name": "Cloud Pricing Estimator",
    "description": "Estimate monthly cloud costs for compute, storage, and bandwidth.",
    "applicationCategory": "FinanceApplication",
    "operatingSystem": "Any",
    "url": "https://www.example.com/cloud/pricing",
    "offers": { "@id": "https://www.example.com/cloud/pricing#offer" }
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/cloud/pricing#offer",
    "name": "Estimator Report Export",
    "description": "Downloadable estimate summary and line-item breakdown.",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/cloud/pricing#export",
    "category": "Estimate"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "How accurate are the estimates?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Estimates are based on the inputs provided and may vary with usage spikes and regional pricing."
        }
      },
      {
        "@type": "Question",
        "name": "Do prices include taxes?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No. Taxes and regulatory fees are calculated at checkout based on your billing address."
        }
      },
      {
        "@type": "Question",
        "name": "Can I save my estimate?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Export a PDF or save the estimate to your account for future updates."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Cloud", "item": "https://www.example.com/cloud" },
      { "@type": "ListItem", "position": 3, "name": "Pricing Estimator", "item": "https://www.example.com/cloud/pricing" }
    ]
  }
]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Do I need an Offer if the estimator is free?

      Yes. Set price to 0.00 and keep availability and URL aligned to the export or save flow.

      How do I handle regional pricing?

      Add eligibleRegion to the Offer or provide separate Offer objects per region shown on the page.

      References