Schema stack

    Car Rental Stack

    Car rental pages with Service + Vehicle context, FAQs, and breadcrumb navigation.

    Included schema
    Service
    Vehicle Listing
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Car rental landing pages for specific locations or fleets
    • Rental pages that show vehicles, pricing, and policies
    • Pages where FAQs clarify insurance, mileage, and pickup/dropoff
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • areaServed.name
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • model
    • name
    • offers.availability
    • offers.price
    • offers.priceCurrency
    • offers.url
    • provider.name
    • serviceType
    • vehicleModelDate
    • vehicleSeatingCapacity

    Recommended properties

    • brand.name
    • description
    • fuelType
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.itemOffered.@id
    • offers.priceValidUntil
    • url
    • vehicleTransmission
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/rentals/sfo#service",
        "name": "SFO Airport Car Rentals",
        "serviceType": "Car rental",
        "provider": { "@type": "Organization", "name": "Example Rentals" },
        "areaServed": { "@type": "AdministrativeArea", "name": "San Francisco Bay Area" },
        "offers": {
          "@type": "Offer",
          "price": "49.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/rentals/sfo",
          "itemOffered": { "@id": "https://www.example.com/rentals/sfo#vehicle" },
          "priceValidUntil": "2025-12-31"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Vehicle",
        "@id": "https://www.example.com/rentals/sfo#vehicle",
        "name": "Toyota RAV4 or similar",
        "model": "RAV4",
        "vehicleModelDate": "2024",
        "vehicleSeatingCapacity": 5,
        "brand": { "@type": "Brand", "name": "Toyota" },
        "fuelType": "Gasoline",
        "vehicleTransmission": "Automatic",
        "image": "https://www.example.com/images/rav4-rental.webp",
        "url": "https://www.example.com/rentals/sfo/standard-suv"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Is insurance included?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Basic liability is included. You can add CDW/LDW and supplemental liability during checkout."
            }
          },
          {
            "@type": "Question",
            "name": "Are there mileage limits?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Standard rentals include 200 miles per day. Unlimited mileage plans are available on select vehicles."
            }
          },
          {
            "@type": "Question",
            "name": "Can I return to a different location?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. One-way rentals are allowed for eligible routes. Fees are shown during checkout."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Car Rentals", "item": "https://www.example.com/rentals" },
          { "@type": "ListItem", "position": 3, "name": "SFO Airport", "item": "https://www.example.com/rentals/sfo" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple vehicles?

    Include one Vehicle per example shown on the page. Keep IDs and offers aligned to what users see.

    Do I need offers if pricing isn’t shown?

    If no price is shown, omit price fields; otherwise keep price, currency, and availability aligned to the visible rate.

    Primary sources

    References