Stack

Privacy / Terms Stack

Privacy and terms hubs with WebPage context, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Legal hubs linking privacy policy, terms, and cookie policy
Policy landing pages with FAQ summaries
Compliance pages that explain data handling and user rights

What's included

Web Page
Open generator
Defines the policy hub page and its purpose.
Frequently Asked Questions
Open generator
Answers data handling, consent, and contact questions.
Breadcrumb
Open generator
Provides navigation context for the policy hub.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

description

itemListElement[].name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

url

Recommended properties (stack union)

dateModified

inLanguage

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/legal#page",
    "name": "Privacy & Terms",
    "description": "Learn about our privacy policy, terms of service, and cookie practices.",
    "url": "https://www.example.com/legal",
    "inLanguage": "en",
    "dateModified": "2025-05-20"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What data do you collect?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We collect account, usage, and billing data needed to provide the service."
        }
      },
      {
        "@type": "Question",
        "name": "How do I request data deletion?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Submit a request through the privacy form or email privacy@example.com."
        }
      },
      {
        "@type": "Question",
        "name": "Where are the full policies?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Use the links on this page to view the full privacy policy and terms of service."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Legal", "item": "https://www.example.com/legal" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I include links to each policy?

Yes. Make sure the page links to each policy and the FAQ answers mention where to find them.

How do I show policy effective dates?

Use dateModified on the WebPage and keep visible effective dates aligned with that value.

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