SwiftSchemaGenerate
    Schema stack

    Privacy / Terms Stack

    Privacy and terms hubs with WebPage context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Web Page
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Legal hubs linking privacy policy, terms, and cookie policy
    • Policy landing pages with FAQ summaries
    • Compliance pages that explain data handling and user rights
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • url

    Recommended properties

    • dateModified
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/legal#page",
    "name": "Privacy & Terms",
    "description": "Learn about our privacy policy, terms of service, and cookie practices.",
    "url": "https://www.example.com/legal",
    "inLanguage": "en",
    "dateModified": "2025-05-20"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What data do you collect?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We collect account, usage, and billing data needed to provide the service."
        }
      },
      {
        "@type": "Question",
        "name": "How do I request data deletion?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Submit a request through the privacy form or email privacy@example.com."
        }
      },
      {
        "@type": "Question",
        "name": "Where are the full policies?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Use the links on this page to view the full privacy policy and terms of service."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Legal", "item": "https://www.example.com/legal" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include links to each policy?

    Yes. Make sure the page links to each policy and the FAQ answers mention where to find them.

    How do I show policy effective dates?

    Use dateModified on the WebPage and keep visible effective dates aligned with that value.

    Primary sources

    References