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    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

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      Stack

      Press Release Stack

      Press release pages with NewsArticle, Organization context, FAQs, and breadcrumbs.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Company press releases and announcements
      • Funding or partnership news pages
      • Product launch press statements with FAQs

      What's included

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      author.name
      datePublished
      description
      headline
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      url

      Recommended properties (stack union)

      contactPoint
      dateModified
      image
      inLanguage
      itemListElement[].item
      logo
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      publisher.name
      sameAs

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
  {
    "@context": "https://schema.org",
    "@type": "NewsArticle",
    "@id": "https://www.example.com/news/2025-product-launch#article",
    "headline": "Northwind Announces the Widget Pro Launch",
    "description": "Northwind introduces Widget Pro, a new device for high-volume workflows.",
    "datePublished": "2025-05-24",
    "dateModified": "2025-05-24",
    "url": "https://www.example.com/news/2025-product-launch",
    "author": { "@type": "Organization", "name": "Northwind PR" },
    "publisher": { "@type": "Organization", "name": "Northwind" },
    "image": "https://www.example.com/images/news/widget-pro-launch.webp"
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/#org",
    "name": "Northwind",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/assets/logo.svg",
    "sameAs": [
      "https://www.linkedin.com/company/northwind"
    ],
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "Press",
      "email": "press@example.com"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Where can I download the press kit?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Visit the press resources page to download logos, images, and executive bios."
        }
      },
      {
        "@type": "Question",
        "name": "Who can I contact for interviews?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Email press@example.com and our media team will respond within two business days."
        }
      },
      {
        "@type": "Question",
        "name": "Is there an embargo?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No embargo. The announcement is available for immediate publication."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "News", "item": "https://www.example.com/news" },
      { "@type": "ListItem", "position": 3, "name": "Widget Pro Launch", "item": "https://www.example.com/news/2025-product-launch" }
    ]
  }
]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I include a boilerplate?

      Yes. Include the company boilerplate in the page content and keep the Organization details aligned.

      Can I include multiple organizations?

      If multiple companies are involved, include a separate Organization entry for each.

      References