SwiftSchemaGenerate
    Schema stack

    Press Release Stack

    Press release pages with NewsArticle, Organization context, FAQs, and breadcrumbs.

    Open generatorValidate in Rich Results Test
    Included schema
    News Article
    Organization
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Company press releases and announcements
    • Funding or partnership news pages
    • Product launch press statements with FAQs
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • author.name
    • datePublished
    • description
    • headline
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • url

    Recommended properties

    • contactPoint
    • dateModified
    • image
    • inLanguage
    • itemListElement[].item
    • logo
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • publisher.name
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "NewsArticle",
    "@id": "https://www.example.com/news/2025-product-launch#article",
    "headline": "Northwind Announces the Widget Pro Launch",
    "description": "Northwind introduces Widget Pro, a new device for high-volume workflows.",
    "datePublished": "2025-05-24",
    "dateModified": "2025-05-24",
    "url": "https://www.example.com/news/2025-product-launch",
    "author": { "@type": "Organization", "name": "Northwind PR" },
    "publisher": { "@type": "Organization", "name": "Northwind" },
    "image": "https://www.example.com/images/news/widget-pro-launch.webp"
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/#org",
    "name": "Northwind",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/assets/logo.svg",
    "sameAs": [
      "https://www.linkedin.com/company/northwind"
    ],
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "Press",
      "email": "press@example.com"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Where can I download the press kit?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Visit the press resources page to download logos, images, and executive bios."
        }
      },
      {
        "@type": "Question",
        "name": "Who can I contact for interviews?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Email press@example.com and our media team will respond within two business days."
        }
      },
      {
        "@type": "Question",
        "name": "Is there an embargo?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No embargo. The announcement is available for immediate publication."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "News", "item": "https://www.example.com/news" },
      { "@type": "ListItem", "position": 3, "name": "Widget Pro Launch", "item": "https://www.example.com/news/2025-product-launch" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include a boilerplate?

    Yes. Include the company boilerplate in the page content and keep the Organization details aligned.

    Can I include multiple organizations?

    If multiple companies are involved, include a separate Organization entry for each.

    Primary sources

    References