SwiftSchemaGenerate
    Schema stack

    Media Sponsorship Stack

    Media sponsorship pages with Organization + Offer context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Organization
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Podcast or newsletter sponsorship package pages
    • Media kit pages with sponsorship tiers and audience stats
    • Campaign pages explaining placements, timelines, and deliverables
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • itemListElement[].name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • url

    Recommended properties

    • description
    • eligibleCustomerType
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • priceValidUntil
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/media#org",
    "name": "Northwind Media",
    "url": "https://www.example.com/media",
    "logo": "https://www.example.com/images/northwind-media-logo.svg",
    "description": "Weekly product and growth newsletter reaching 250k subscribers."
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/media/sponsorships#offer",
    "name": "Newsletter Sponsorship Package",
    "description": "Includes top placement, sponsor blurb, and dedicated CTA link.",
    "price": "2500.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/media/sponsorships"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What is the audience size?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "The newsletter reaches 250k subscribers with a 38% open rate."
        }
      },
      {
        "@type": "Question",
        "name": "When are sponsorship slots booked?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We book 4–6 weeks in advance. Contact us for current availability."
        }
      },
      {
        "@type": "Question",
        "name": "Can I sponsor multiple issues?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Multi-issue bundles include discounted pricing."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Media", "item": "https://www.example.com/media" },
      { "@type": "ListItem", "position": 3, "name": "Sponsorships", "item": "https://www.example.com/media/sponsorships" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple sponsorship tiers?

    Yes. Add one Offer per tier (standard, premium, takeover) and match each CTA.

    How do I show audience demographics?

    Include demographics in page copy and reference them in FAQ answers when relevant.

    Primary sources

    References