Best match
LocalBusiness
Best when the page describes a real business with address, phone, hours, service area, or local trust signals.
Fields to gather
nameurltelephoneaddressopeningHoursareaServed
Free schema planning tool
Schema Type Finder: choose the best schema type before JSON-LD
Describe a page, business, article, product, event, or media asset. SwiftSchema recommends the best Schema.org type, shows why it fits, and links you into the generator or AI workflow.
Tip: include visible page sections, business type, offer, media type, pricing, address, dates, or reviews.
score 16
Also consider
Service
Use when the page sells or explains a service, especially a single offer with benefits, provider, and calls to action.
Fields to gather
nameproviderareaServedserviceTypeoffers
Also consider
ContactPage
Use to label a contact/support/sales page, then pair with Organization or LocalBusiness for phone/address/contact points.
Fields to gather
nameurlisPartOfbreadcrumb
Next step: choose the closest type, gather the fields above, then use the AI generator to draft JSON-LD. For mixed pages, combine a page wrapper like WebPage with the main entity type such as LocalBusiness, Product, Article, or SoftwareApplication.Generate JSON-LD with this type.
What to paste into the schema type finder
You do not need perfect copy. Paste a page title, a short description, visible page sections, or a few facts you know belong on the page.
A roofing contractor service page with phone number, service area, reviews, and quote CTA
A SaaS pricing page for a web application with monthly and yearly plans
A podcast episode page with transcript, audio player, duration, host, and show notes