Stack

ROI Calculator Stack

ROI/TCO calculator pages with WebApplication context, FAQs, and breadcrumbs.

Open generator Validate in Rich Results Test

When to use this stack

ROI calculators for SaaS or services
TCO estimation tools for buyers
Savings calculators embedded on pricing pages

What's included

Web Application
Open generator
Defines the calculator application experience.
Frequently Asked Questions
Open generator
Answers calculation inputs, methodology, and data sourcing questions.
Breadcrumb
Open generator
Provides navigation context for the calculator page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

applicationCategory

itemListElement[].name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

operatingSystem

url

Recommended properties (stack union)

description

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

offers.url

softwareVersion

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "WebApplication",
    "@id": "https://www.example.com/roi-calculator#app",
    "name": "ROI Calculator",
    "description": "Estimate cost savings and payback period with our ROI calculator.",
    "applicationCategory": "BusinessApplication",
    "operatingSystem": "Web",
    "url": "https://www.example.com/roi-calculator"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What inputs are required?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Provide team size, current costs, and expected usage to generate estimates."
        }
      },
      {
        "@type": "Question",
        "name": "How is ROI calculated?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "ROI is based on projected savings minus costs divided by costs over a 12-month period."
        }
      },
      {
        "@type": "Question",
        "name": "Can I export the results?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Use the export button to download a PDF summary."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "ROI Calculator", "item": "https://www.example.com/roi-calculator" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I include data sources?

If you cite benchmarks or sources, mention them in the FAQ answers and the page copy.

How do I show multiple scenarios?

If the UI shows multiple scenarios, describe them in the FAQ answers and keep the calculator output aligned.

SwiftSchema

Intuitive Schema Generation at Your Fingertips