Free Podcast Series Schema Generator

Why podcast show pages can be difficult to interpret

How SwiftSchema helps

How it works

What is PodcastSeries structured data?

PodcastSeries describes a podcast as a complete show. Podcast structured data for a series can identify the show name, summary, language, canonical page, cover artwork, and publisher. Add it to the main page that represents the show.

Individual episode pages should use PodcastEpisode instead. This separation helps crawlers understand which page represents the full series and which pages represent individual recordings.

Does PodcastSeries create a rich result?

PodcastSeries does not currently have a dedicated Google rich result. Adding it does not guarantee a ranking improvement or special search display.

The markup is still useful when it accurately describes the visible show page. It gives search engines and other systems a machine-readable record of the series and its publisher without replacing the page content listeners rely on.

Essential properties to include

• name: The public podcast title shown on the page.
• description: A concise summary of the show and its format.
• url: The canonical URL of the main show page.
• image: A publicly accessible URL for the show artwork displayed on the page.
• inLanguage: The primary language, such as en-US.
• publisher: The Person or Organization responsible for the show. Include the visible publisher name and its public URL when available.
• mainEntityOfPage: The canonical show URL. SwiftSchema uses the Series URL for this value.

Prepare the show page first

1. Confirm the canonical show URL: Use the main page for the complete podcast, not an episode URL or private feed URL.
2. Use the public show name: Match the spelling and capitalization visitors see on the page and listening platforms.
3. Write a visible description: Summarize the topic, format, and intended audience without adding claims that appear only in the JSON-LD.
4. Choose stable artwork: Use an image URL that crawlers can access without authentication or expiring parameters.
5. Confirm the publisher: Decide whether the show is published by a person or organization and use the same identity shown on the page.
6. Link the episodes: Give listeners visible links to episode pages. Add PodcastEpisode markup to those pages separately.

How to use the Podcast Series schema generator

1. Enter the podcast title and visible show description.
2. Add the canonical Series URL and public Image URL.
3. Enter the primary language code.
4. Choose Person or Organization for the publisher, then add its name and URL.
5. Copy the JSON-LD or script output and add it to the canonical show page.
6. Validate the finished markup and compare every value against the rendered page.

Common errors and fixes

• Using PodcastSeries on episode pages: Keep series markup on the main show page. Use PodcastEpisode on each episode page.
• Marking up a feed URL as the show page: Use the canonical web page in url. Link the RSS feed visibly when it helps listeners.
• Mismatched artwork: Use the same show artwork in the page and JSON-LD, and make sure the image URL is crawlable.
• Missing publisher identity: Add the Person or Organization that is visibly credited for the show.
• Hidden or outdated descriptions: Keep the schema description aligned with the summary visitors currently see.
• Orphaned episodes: Link episode pages from the show page and use partOfSeries in episode markup when appropriate.

Maintenance checklist

Revisit the markup when the show name, artwork, publisher, canonical URL, language, or description changes. If the page moves, update both url and mainEntityOfPage.

Check the visible episode links after publishing or removing episodes. The structured data should describe the current show page rather than an older feed or platform listing.

Podcast Series schema checklist

• Use PodcastSeries on the canonical show page.
• Include a visible name and description.
• Add the canonical URL, public artwork URL, and language.
• Identify the visible Person or Organization that publishes the show.
• Link episode pages from the show page and use PodcastEpisode on those pages.
• Keep every JSON-LD value consistent with the rendered page.

Validation workflow

1. Generate the PodcastSeries JSON-LD with SwiftSchema.
2. Check the JSON-LD in the JSON-LD Formatter + Validator Lite.
3. Validate the structure with Schema.org Validator.
4. Inspect the live page source and rendered DOM to confirm the markup is present.
5. Recheck the markup after major show, publisher, URL, or artwork changes.