Pharmacy Schema Generator — Be Easy to Find
Generate clean JSON‑LD for pharmacies. Clarify address, phone, hours, and in‑store services (e.g., vaccinations) to improve local visibility and trust.
Why many pharmacy pages underperform
Pain points we solve
- Generic snippets: competitors show hours and phone while your result looks bare.
- In‑store services (vaccinations, drive‑thru) aren’t obvious to searchers.
- Inconsistent NAP (name, address, phone) across pages confuses maps.
- Validator warnings for address fields or `openingHours` delay updates.
How SwiftSchema helps
Solution
Our generator ensures essentials are present and correctly formatted — full address, telephone, opening hours, and brief service notes — and outputs copy‑ready JSON‑LD.
List services (e.g., vaccinations, drive‑thru) in visible content. For multiple branches, create a dedicated page per location and apply markup accordingly. Include ratings only when policy‑compliant.
How it works
How it works
- Choose Pharmacy in the generator below.
- Enter business name and full address (street, city, region, postal code, country).
- Add telephone and opening hours (daily schedule or “24/7”), and mention in‑store services in content.
- Optionally include AggregateRating if you have compliant, genuine reviews.
- Copy JSON or Script, paste on each location page, and validate in the Rich Results Test.
Use once per location. Validate. Ship.
What is Pharmacy structured data?
Pharmacy is a LocalBusiness subtype for retail and clinical pharmacies. It captures core details—name, address, phone, hours, service offerings (vaccinations, drive-thru, delivery), and optional ratings—so search engines can confidently display accurate local info and connect patients with the right services.
Why pharmacy markup matters
- Health-critical info: Patients need up-to-date hours, contact info, and service availability (e.g., immunizations, rapid tests). Structured data keeps those details consistent across your site and Google properties.
- Multi-location clarity: Each branch can promote its specific offerings (compounding, delivery, clinics) without confusing customers.
- Compliance and trust: Publishing clear contact points and service descriptions reduces misinformation, especially during health campaigns.
Essential properties to include
- NAP: name,address(PostalAddress with locality/region/postal code/country),telephone.
- openingHoursSpecification: Use ISOHH:MMstrings; include 24/7 coverage if applicable.
- additionalPropertyor description: Note drive-thru, delivery, immunizations, or clinic services in visible copy and schema.
- image: Storefront or interior photos to build trust.
- sameAs: Link to official profiles (Google Business Profile, social channels, prescription apps).
- aggregateRating: Include only if you collect policy-compliant first-party reviews.
Preparing pharmacy content before generating schema
- Confirm NAP: Pull legal business name, exact address, and phone numbers from your locator/CRM.
- List services: Vaccinations, testing, compounding, drive-thru, delivery, clinic hours—ensure they appear in page copy.
- Gather hours: Regular, holiday, and clinic hours; decide how you’ll keep them current.
- Collect media: Photos of the storefront, pharmacist team, or clinic area.
- Document contact points: Main phone, refill line, fax, or telehealth contact if public.
- Plan governance: Determine who updates structured data when operations change (pharmacy ops, digital team).
Implementation workflow inside SwiftSchema
- Select Pharmacy in the generator.
- Enter name,url, and full PostalAddress.
- Add telephone,faxNumber(if public), andopeningHoursSpecification.
- Mention key services in the description and align with on-page copy.
- Include imageandsameAslinks to official profiles (GBP, social, prescription apps).
- Add aggregateRatingonly for first-party reviews displayed on the page.
- Export JSON-LD, embed it on each location page, and validate using the Rich Results Test.
Troubleshooting & QA
- Inconsistent hours: Sync schema with the same data powering your locator/GBP. Automate alerts for mismatches.
- Missing services: If you advertise vaccinations or drive-thru, make sure they’re in both copy and schema.
- Outdated contact info: When phone numbers change, update schema, GBP, and signage simultaneously.
- Reusing schema across locations: Create unique entries per branch; don’t copy/paste without updating NAP data.
Maintenance and governance
- Review each location quarterly (or per regulatory requirements) to confirm hours, services, and contact info remain accurate.
- Keep lastReviewedmetadata current and assign owners (store operations, marketing).
- During health campaigns or emergencies, update services (testing, vaccines) in both content and schema promptly.
Common Errors & Fixes
- Incomplete address: include locality, region, postal code, and country.
- Misformatted hours: use recognized openingHoursoropeningHoursSpecificationformats.
- Out-of-date phone/hours: keep contact info current in content and markup.
Required properties
nameaddress.streetAddressaddress.addressLocalityaddress.addressRegionaddress.postalCodeaddress.addressCountry
Recommended properties
telephoneopeningHoursaggregateRating.ratingValueaggregateRating.ratingCount
{
"@context": "https://schema.org",
"@type": "Pharmacy",
"name": "Riverfront Pharmacy",
"address": {
"@type": "PostalAddress",
"streetAddress": "77 Broad St",
"addressLocality": "Columbus",
"addressRegion": "OH",
"postalCode": "43215",
"addressCountry": "US"
}
}