Hair Salon Schema Generator — Turn Searches into Bookings
Generate clean JSON‑LD for salons and barbers. Clarify address, phone, hours, services, and pricing notes to improve local visibility and conversions.
Why many salon pages underperform
Pain points we solve
- Bare snippets: competitors show hours and phone while yours looks generic.
- Services and pricing aren’t obvious to searchers comparing options.
- Inconsistent NAP (name, address, phone) undermines map accuracy.
- Validator warnings for address fields or `openingHours` slow updates.
How SwiftSchema helps
Solution
Our generator ensures essentials are present and correctly formatted — full address, telephone, opening hours — and encourages listing core services/pricing in visible content.
It produces copy‑ready JSON‑LD per location page so your markup stays consistent. Include ratings only when policy‑compliant; link to booking pages in your site content.
How it works
How it works
- Choose HairSalon in the generator below.
- Enter business name and full address (street, city, region, postal code, country).
- Add telephone and opening hours; summarize services and pricing in content.
- Optionally include AggregateRating if you have compliant, genuine reviews.
- Copy JSON or Script, paste on each location page, and validate in the Rich Results Test.
Use once per location. Validate. Ship.
What is HairSalon structured data?
HairSalon is a LocalBusiness subtype for salons and barbers. Marking up your location page with accurate address, phone, hours, and service context helps search engines understand your business and convert searchers into bookings.
Essential schema fields
- name— match signage, booking platforms, and your Google Business Profile.
- address— include suite numbers, floor, building details.
- telephone— main phone; addcontactPointfor bookings or after-hours.
- openingHoursSpecification— specify hours per day, plus “By appointment” entries when relevant.
- priceRange— optional; mention “$$” or “Cuts from $X.”
- serviceType/amenityFeature— highlight services (cuts, color, treatments) and amenities (beverage bar, private suites).
- image— include high-quality photos of space, stylists, and before/after looks.
- sameAs— official social profiles (Instagram, TikTok), Yelp, booking platforms.
- aggregateRating/review— only if you have first-party reviews and follow policies.
Content prep checklist
- Describe signature services (balayage, extensions, barber fades, bridal hair).
- Provide starting prices or package descriptions.
- Showcase stylist bios and specialties; mention certifications.
- Include CTAs for booking (online scheduler, phone) and note deposit policies.
- Highlight amenities (private rooms, product lines, complimentary beverages).
- Display gallery images and social proof (testimonials, awards).
Implementation workflow
- Create a page per location with the content above.
- Generate HairSalon JSON‑LD including address, hours, service highlights, and optional reviews.
- Add serviceTypeorhasOfferCatalogto describe popular packages.
- Embed the schema once per page; disable auto-generated duplicates.
- Validate via Rich Results Test; resolve warnings (address, hours, aggregateRating).
Multi-location and stylist considerations
- Use LocalBusiness per salon; link to a Locations hub with ItemList.
- Provide ProfilePage and Person schema for key stylists; reference them as employee.
- If offering mobile services, mention areaServedand describe the mobile option in content.
Troubleshooting checklist
- Incomplete address: include locality, region, postal code, country.
- Misformatted hours: use proper strings (Mo-Fr 09:00-18:00) oropeningHoursSpecification.
- Missing booking info: mention booking link or phone; add contactPointfor clarity.
- No amenities: highlight services to differentiate from competitors.
- Mismatched reviews: ensure on-page reviews match structured data; only include first-party data.
Common Errors & Fixes
- Incomplete address: include locality, region, postal code, and country.
- Misformatted hours: use recognized openingHoursoropeningHoursSpecificationformats.
- Missing booking details in content: link to your booking page and show key services/pricing.
Required properties
nameaddress.streetAddressaddress.addressLocalityaddress.addressRegionaddress.postalCodeaddress.addressCountry
Recommended properties
telephoneopeningHoursaggregateRating.ratingValueaggregateRating.ratingCount
{
"@context": "https://schema.org",
"@type": "HairSalon",
"name": "Downtown Cuts",
"address": {
"@type": "PostalAddress",
"streetAddress": "15 King St",
"addressLocality": "Toronto",
"addressRegion": "ON",
"postalCode": "M5H 1A1",
"addressCountry": "CA"
}
}