Why many salon pages underperform

How SwiftSchema helps

How it works

What is HairSalon structured data?

HairSalon is a LocalBusiness subtype for salons and barbers. Marking up your location page with accurate address, phone, hours, and service context helps search engines understand your business and convert searchers into bookings.

Essential schema fields

1. name
   — match signage, booking platforms, and your Google Business Profile.
2. address
   — include suite numbers, floor, building details.
3. telephone
   — main phone; add
   contactPoint
   for bookings or after-hours.
4. openingHoursSpecification
   — specify hours per day, plus “By appointment” entries when relevant.
5. priceRange
   — optional; mention “$$” or “Cuts from $X.”
6. serviceType
   /
   amenityFeature
   — highlight services (cuts, color, treatments) and amenities (beverage bar, private suites).
7. image
   — include high-quality photos of space, stylists, and before/after looks.
8. sameAs
   — official social profiles (Instagram, TikTok), Yelp, booking platforms.
9. aggregateRating
   /
   review
   — only if you have first-party reviews and follow policies.
10. contactPoint
    — separate booking/customer service lines; add
    availableLanguage
    if relevant.

Content prep checklist

• Describe signature services (balayage, extensions, barber fades, bridal hair).
• Provide starting prices or package descriptions.
• Showcase stylist bios and specialties; mention certifications.
• Include CTAs for booking (online scheduler, phone) and note deposit policies.
• Highlight amenities (private rooms, product lines, complimentary beverages).
• Display gallery images and social proof (testimonials, awards).
• Mention accessibility features (ramps, accessible restrooms) and parking/transit details.

Implementation workflow

1. Create a page per location with the content above.
2. Generate HairSalon JSON‑LD including address, hours, service highlights, and optional reviews.
3. Add
   serviceType
   or
   hasOfferCatalog
   to describe popular packages.
4. Embed the schema once per page; disable auto-generated duplicates.
5. Validate via Rich Results Test; resolve warnings (address, hours, aggregateRating).

Multi-location and stylist considerations

• Use LocalBusiness per salon; link to a Locations hub with ItemList.
• Provide ProfilePage and Person schema for key stylists; reference them as
  employee
  .
• If offering mobile services, mention
  areaServed
  and describe the mobile option in content.

Troubleshooting checklist

• Incomplete address: include locality, region, postal code, country.
• Misformatted hours: use proper strings (
  Mo-Fr 09:00-18:00
  ) or
  openingHoursSpecification
  .
• Missing booking info: mention booking link or phone; add
  contactPoint
  for clarity.
• No amenities: highlight services to differentiate from competitors.
• Mismatched reviews: ensure on-page reviews match structured data; only include first-party data.
• Broken images: ensure schema images are on-page, absolute, and publicly accessible.
• NAP inconsistencies: align phone/address across schema, footer, and Google Business Profile.

Common Errors & Fixes

• Incomplete address: include locality, region, postal code, and country.
• Misformatted hours: use recognized
  openingHours
  or
  openingHoursSpecification
  formats.
• Missing booking details in content: link to your booking page and show key services/pricing.

On-page parity checklist

• NAP consistency: name/address/phone match schema, page content, footer, and Google Business Profile.
• Hours on-page match
  openingHours
  /
  openingHoursSpecification
  .
• Services/pricing shown on-page align with
  serviceType
  /
  priceRange
  ; booking CTA is visible.
• Amenities shown on-page align with any
  amenityFeature
  .
• Images referenced in schema appear on-page and are publicly accessible.
• Only one HairSalon schema block per location page.

Validation and maintenance

• Validate via Rich Results Test after changes to hours, services, pricing, or branding.
• Revalidate when adding/removing services or adjusting booking flows.
• Keep
  lastReviewed
  current; assign owners to update schema alongside content/ops changes.

Service menus and offers

• Use
  hasOfferCatalog
  with
  Offer
  items for bundles (cut + color, bridal trials, kids cuts).
• Note add-ons (toner, gloss, deep conditioning) and typical duration for complex services.
• Clarify booking rules: deposits, cancellation windows, and patch test requirements.
• If stylists have different rates, indicate “Starting at” ranges in the page copy and keep schema aligned.

Safety, hygiene, and accessibility

• Share sanitation protocols, tool sterilization practices, and product lines (vegan, fragrance-free).
• List accessibility options: step-free entry, accessible wash stations, quiet rooms, scent-sensitive appointments.
• Provide parking/transit guidance and whether the salon is pet-friendly or child-friendly.
• Include emergency contact info and after-hours policies if applicable.

Content quality boosters

• Add before/after galleries with alt text; ensure featured images match schema
  image
  entries.
• Include stylist recommendations (face-shape guides, seasonal color ideas) to avoid thin pages.
• Link to blog posts on hair care routines or trend breakdowns for extra depth and internal links.
• If you sell products, link to Product or Offer markup on PDPs instead of stuffing into the salon page.

Monitoring and QA

• Track changes in Google Business Profile (hours, categories) and mirror updates on-page and in schema.
• Maintain a change log when rotating seasonal services (proms, weddings, holidays).
• Audit quarterly for NAP consistency, broken images, and outdated prices.