Why many salon pages underperform

How SwiftSchema helps

How it works

What is BeautySalon structured data?

BeautySalon is a LocalBusiness subtype for hair salons, barbers, nail studios, blowout bars, lash lounges, and medispa hybrids. It captures the basics (name, address, phone, hours) and optional details (services, amenities, pricing, reviews) so search engines know exactly what a salon offers and where. Because salon shoppers often compare options quickly—looking for photos, price ranges, stylist specialties—complete schema can be the difference between a click and a scroll-by. BeautySalon doesn’t guarantee a rich card, but it strengthens local pack visibility and keeps your snippet accurate when clients search “balayage near me” or “lash extensions downtown.”

Essential schema elements for salons

1. name
   — use the exact brand customers see on signage and social media.
2. address
   (PostalAddress) — include suite numbers, floor information, and
   addressCountry
   in ISO format. If you’re inside a shared building (hotel, mall), mention it in
   addressLocality
   or the content.
3. telephone
   — a booking-ready number, not a generic call center. If you use text-based booking, add
   contactPoint
   with
   contactType: SMS
   .
4. openingHoursSpecification
   — list hours per day, noting late nights or Sunday closures. Include “By appointment only” if relevant.
5. priceRange
   — give a quick sense (
   $
   /
   $$
   ) or mention starting prices for popular services.
6. serviceType
   /
   hasOfferCatalog
   — enumerate key services (haircut, balayage, color correction, gel manicure, brow lamination).
7. amenityFeature
   — highlight add-ons like complimentary beverages, private rooms, or wheelchair access.
8. image
   — link to salon photos, before/after shots, or stylist portfolios (at least 1,200px wide).
9. aggregateRating
   /
   review
   — only if you collect genuine first-party reviews and your jurisdiction permits sharing testimonials.
10. sameAs
    — link to Instagram, TikTok, Yelp, Treatwell, Vagaro, or booking platforms to confirm legitimacy.

Content prep before generating schema

• Service descriptions: Write clear copy for hair, nails, skin, and specialty treatments. Use bullet lists with durations or price ranges.
• Stylist bios: Introduce lead stylists or specialists and link to their ProfilePage (Person schema). Mention certifications (Redken, Sassoon, etc.).
• Booking CTA: Include a prominent “Book now” button linking to your scheduling platform or contact form.
• Photo galleries: Add high-res imagery showcasing the space and results. Feature seasonal looks to keep the page fresh.
• Policies: Outline cancellation windows, deposit requirements, or patch-test rules. Schema should never promise services that policies prohibit.

Once the content reflects real offerings, you can safely document it via BeautySalon JSON‑LD.

Implementation checklist

1. Create/confirm a dedicated location page for each salon branch.
2. Gather data: NAP details, hours, departments (hair, spa), services, price ranges, stylist list, amenities, review program info.
3. Generate BeautySalon JSON‑LD with the form below, filling optional fields like
   priceRange
   ,
   serviceType
   ,
   amenityFeature
   ,
   sameAs
   .
4. Add Offer/Service markup for key packages (e.g., “Full Balayage + Olaplex”). Use
   hasOfferCatalog
   to group them.
5. Embed the JSON‑LD once per page; remove overlapping LocalBusiness schema from plugins to avoid duplication.
6. Validate using Rich Results Test, ensuring address and hours parse correctly and that images return 200 status codes.
7. Publish and monitor via Search Console; track phone calls and bookings by tagging the CTA links in analytics.

Handling multiple locations or suites

• Give each location its own page with unique photos, staff, and hours. Copy/paste schema won’t suffice if the services differ.
• If you operate inside a hotel or spa, mention the host venue and add
  containedInPlace
  referencing it.
• For stylists renting suites, embed BeautySalon schema on each suite page and reference the overarching salon as
  parentOrganization
  .
• On a “Locations” hub page, use ItemList schema to link to each branch’s page with address snippets.

Service menus and offer catalogs

• Use
  hasOfferCatalog
  to group categories like “Hair Services,” “Color Packages,” “Skincare,” “Extensions.”
• Each item can be a
  Service
  or
  Offer
  with
  priceSpecification
  (starting price) and
  duration
  .
• Include
  provider
  (BeautySalon) and
  areaServed
  if you offer mobile services (e.g., in-home bridal hair).
• Update catalogs seasonally (wedding packages, holiday hair) and synch with promo landing pages to avoid outdated offers.

Reviews and social proof

• If local regulations allow testimonials, add first-party reviews with
  review
  blocks referencing the reviewer (anonymous acceptable) and service performed.
• Keep review timestamps current; remove old or unverified quotes.
• Link to third-party profiles (Google, Yelp) via
  sameAs
  , but don’t embed their star ratings inside AggregateRating unless allowed.
• Feature before/after Instagram reels or TikTok content directly on the page; you can mention them in
  subjectOf
  or embed as video.

Operations and booking tips

• Waitlists: If you run a waitlist or membership, mention it in content and include a
  makesOffer
  link to the enrollment form.
• Memberships: Use
  Offer
  with
  availabilityStarts/Ends
  to show limited enrollment windows.
• Gift cards: Promote them via
  hasOfferCatalog
  and link to purchase (Square, Shopify).
• Accessibility: Note wheelchair access, fragrance-free policies, or private suites for medically sensitive clients.

Troubleshooting checklist

• Run Rich Results Test after any change to NAP, hours, or services.
• Check that your
  telephone
  matches the number in Google Business Profile and on booking platforms.
• Verify
  image
  URLs after photographer updates; broken photo links drag down snippet quality.
• Audit
  openingHoursSpecification
  quarterly—salons often extend hours seasonally.
• Keep the schema’s
  serviceType
  list aligned with the visible menu; remove services you no longer offer.

Common Errors & Fixes

• Missing hours: add
  openingHoursSpecification
  with correct day/time ranges or “By appointment.”
• Ignoring price cues: set
  priceRange
  or list starting prices for transparency.
• Duplicate schema: disable overlapping LocalBusiness markup from booking widgets when embedding this JSON‑LD.
• Outdated NAP: ensure address and phone match your latest marketing materials and directories.
• No images: include at least one high-quality, crawlable image of the salon or results to enhance user confidence.