SwiftSchemaGenerate
    Schema stack

    SMB Onboarding Checklist Stack

    SMB onboarding checklist pages with HowTo steps, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Web Page
    How To
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Small business onboarding checklists for SaaS or services
    • Implementation checklists for new customers
    • Setup guides that need structured steps plus FAQs
    Composition

    What is included

    • Web Page

      Declares the checklist page and its purpose.

    • How To

      Structures the onboarding checklist as step-by-step instructions.

    • Frequently Asked Questions

      Answers timeline, access, and support questions.

    • Breadcrumb

      Provides navigation context for the checklist.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • step[].text
    • url

    Recommended properties

    • dateModified
    • description
    • estimatedCost
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • supply
    • tool
    • totalTime
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/onboarding/smb-checklist#page",
    "name": "SMB Onboarding Checklist - Core Setup",
    "description": "A step-by-step checklist to onboard new small business customers.",
    "url": "https://www.example.com/onboarding/smb-checklist",
    "inLanguage": "en",
    "dateModified": "2025-05-14"
  },
  {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "@id": "https://www.example.com/onboarding/smb-checklist#howto",
    "name": "SMB Onboarding Checklist",
    "description": "Complete these steps in order to activate your account and start billing.",
    "totalTime": "P7D",
    "step": [
      {
        "@type": "HowToStep",
        "name": "Create your admin account",
        "text": "Invite your primary admin and set a secure password."
      },
      {
        "@type": "HowToStep",
        "name": "Connect your bank account",
        "text": "Link a business bank account to enable payouts and refunds."
      },
      {
        "@type": "HowToStep",
        "name": "Add your first customer",
        "text": "Import customers or add them manually to start billing."
      },
      {
        "@type": "HowToStep",
        "name": "Configure billing rules",
        "text": "Set billing frequency, tax rules, and invoice templates."
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "How long does onboarding take?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Most customers complete the checklist in about one week."
        }
      },
      {
        "@type": "Question",
        "name": "Do I need admin access to complete setup?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Admin access is required to connect financial accounts and configure billing."
        }
      },
      {
        "@type": "Question",
        "name": "Where can I get help?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Use the in-app chat or contact support for onboarding assistance."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Onboarding", "item": "https://www.example.com/onboarding" },
      { "@type": "ListItem", "position": 3, "name": "SMB Checklist", "item": "https://www.example.com/onboarding/smb-checklist" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I list optional steps?

    If optional steps appear on the page, include them in the HowTo with clear step names.

    How do I handle multi-day timelines?

    Use totalTime to show the expected duration and keep the checklist order aligned with the UI.

    Primary sources

    References