Shipment / Order Tracking Stack
Order tracking pages with WebApplication + ParcelDelivery, FAQs, and breadcrumb navigation.
When to use this stack
- Shipment tracking portals with status updates
- Order tracking pages tied to a tracking number
- Pages where FAQs clarify delivery windows and exceptions
What is included
Defines the tracking portal experience.
Captures the shipment tracking status and carrier details.
Answers tracking, delivery, and exception questions.
Provides navigation context for the tracking page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- applicationCategory
- deliveryStatus
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- operatingSystem
- provider.name
- trackingNumber
- trackingUrl
- url
Recommended properties
- deliveryAddress.streetAddress
- description
- expectedArrivalUntil
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.url
- provider.url
- softwareVersion
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "WebApplication",
"@id": "https://www.example.com/track#app",
"name": "Shipment Tracking Portal",
"description": "Track your shipment status and delivery updates in real time.",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Any",
"url": "https://www.example.com/track",
"offers": {
"@type": "Offer",
"url": "https://www.example.com/track"
}
},
{
"@context": "https://schema.org",
"@type": "ParcelDelivery",
"@id": "https://www.example.com/track/ABC123#parcel",
"trackingNumber": "ABC123",
"trackingUrl": "https://www.example.com/track/ABC123",
"deliveryStatus": "https://schema.org/InTransit",
"provider": {
"@type": "Organization",
"name": "Example Logistics",
"url": "https://www.example.com"
},
"deliveryAddress": {
"@type": "PostalAddress",
"streetAddress": "1200 Market St"
},
"expectedArrivalUntil": "2025-10-02"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Why is my tracking not updating?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Updates can take up to 24 hours after pickup. Contact support if no scans appear after 48 hours."
}
},
{
"@type": "Question",
"name": "What happens if delivery is delayed?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Delays are shown on the tracking page and we send a notification with a revised ETA."
}
},
{
"@type": "Question",
"name": "Can I change the delivery address?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Address changes are available before the package is out for delivery via the tracking portal."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Track Order", "item": "https://www.example.com/track" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I include multiple packages?
If the page lists multiple packages, add a ParcelDelivery entry for each tracking number.
Do I need delivery address details?
Include deliveryAddress only if the page shows the destination address.