Schema stack

    Live Coverage Stack

    LiveBlogPosting pages with breadcrumb, speakable selectors, and paywall/access signals when applicable.

    Included schema
    Live Blog Posting
    Speakable
    Subscription and Paywall
    Breadcrumb
    Fit

    When to use this stack

    • Live coverage pages with continuous updates
    • News/event coverage needing navigation and voice selectors
    • Pages where access/paywall needs to be clear
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • datePublished
    • headline
    • isAccessibleForFree
    • itemListElement[].name
    • liveBlogUpdate[]
    • speakable.cssSelector
    • url

    Recommended properties

    • author.name
    • dateModified
    • hasPart.cssSelector
    • hasPart.isAccessibleForFree
    • hasPart.url
    • image
    • itemListElement[].item
    • publisher.name
    • speakable.xpath
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "LiveBlogPosting",
        "@id": "https://www.example.com/live/tech-keynote-2026#liveblog",
        "headline": "Tech Keynote 2026 — Live Updates",
        "datePublished": "2026-02-20T16:00:00Z",
        "dateModified": "2026-02-20T16:30:00Z",
        "url": "https://www.example.com/live/tech-keynote-2026",
        "author": { "@type": "Person", "name": "Jamie Rivera" },
        "publisher": { "@type": "Organization", "name": "Example News" },
        "liveBlogUpdate": [
          {
            "@type": "BlogPosting",
            "headline": "Opening remarks",
            "datePublished": "2026-02-20T16:05:00Z",
            "articleBody": "CEO shares the 2026 vision and new product focus areas."
          },
          {
            "@type": "BlogPosting",
            "headline": "New hardware announced",
            "datePublished": "2026-02-20T16:20:00Z",
            "articleBody": "New laptop line with improved battery and AI co-pilot features."
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "speakable": {
          "@type": "SpeakableSpecification",
          "cssSelector": [
            "h1",
            ".live-update"
          ]
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "WebPageElement",
        "isAccessibleForFree": false,
        "cssSelector": ".paywall",
        "url": "https://www.example.com/live/tech-keynote-2026/preview"
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Live", "item": "https://www.example.com/live" },
          { "@type": "ListItem", "position": 3, "name": "Tech Keynote 2026", "item": "https://www.example.com/live/tech-keynote-2026" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Do I need SubscriptionAndPaywall?

    Only if the live blog is paywalled or metered. Otherwise omit that object.

    How often should I update dateModified?

    On each meaningful content update. Keep it aligned with the latest liveBlogUpdate time.

    Primary sources

    References