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    Music Event Schema Generator — Promote Concerts and Live Shows

    Generate valid MusicEvent JSON‑LD that clarifies date/time, venue, performers, and ticketing. Improve understanding and eligibility for event‑rich results.

    Try the MusicEvent Generator

    Why many concert pages underperform

    Pain points we solve

    • Your snippet doesn’t clearly show date/time or venue details.
    • Missing performer names reduces relevance and confuses fans searching for artists.
    • Ticket info is incomplete or inconsistent (price, currency, availability, link).
    • Timezone mistakes in dates lead to misleading show times in search.
    • Multiple tour stops are lumped together, creating duplicate or ambiguous events.

    How SwiftSchema helps

    Solution

    The MusicEvent generator focuses on essentials that impact eligibility: start/end dates with timezone, a proper venue (`Place` with address) or `VirtualLocation`, performers, and ticket `Offer` details (price, currency, availability, URL).

    It outputs clean, copy‑ready JSON‑LD per show, so each tour stop gets its own canonical event with consistent markup that’s easy to validate.

    How it works

    How it works

    1. Choose MusicEvent in the generator below.
    2. Enter event name, start date/time (with timezone), and venue details.
    3. Add performers, images, and optional end date.
    4. Include ticket Offers (price, currency, availability, URL).
    5. Copy JSON or Script, paste into the event page, and validate in the Rich Results Test.
    Generate MusicEvent JSON‑LD

    Paste once per show/date. Validate. Ship.

    What is MusicEvent structured data?

    MusicEvent is an Event subtype for concerts and live music shows. It describes the show’s name, dates, venue or virtual access, performers, images, and ticket information so search engines can understand and display the right details to fans.

    What is MusicEvent structured data?

    MusicEvent is a specialization of Event for concerts, tours, residencies, and livestreams. It records essential info for fans: title, performers, start/end times with time zones, attendance mode (in-person, virtual, or hybrid), venue details, images, organizers, and ticket offers. Structured data ensures search engines display accurate concert info, tie events to artist profiles, and reduce ambiguity when the same artist plays multiple nights in the same city.

    Why concert markup matters

    • Fan confidence: Accurate dates, venues, and ticket details reduce confusion and last-minute customer service issues.
    • Artist discovery: Aligning events with performer schema keeps artist discographies and tour calendars consistent across services.
    • Local SEO: When each tour stop has its own MusicEvent, city-specific searches surface the right page rather than a generic tour landing page.
    • Automation: Promoters and labels can sync structured data with their ticketing feeds, ensuring updates propagate everywhere.

    Essential properties to include

    • name
      : Include artist and tour name (“Artist – Tour Year”).
    • startDate
      /
      endDate
      : ISO timestamps with time zone offsets (e.g.,
      2026-06-12T19:00:00-05:00
      ). For multi-day festivals, set accurate date ranges.
    • eventAttendanceMode
      :
      OfflineEventAttendanceMode
      ,
      OnlineEventAttendanceMode
      , or
      MixedEventAttendanceMode
      .
    • location
      :
      Place
      with
      name
      ,
      address
      , and optional
      geo
      . For virtual shows, include
      VirtualLocation
      with
      url
      .
    • performer
      : Person or MusicGroup entries. Include headliners and notable openers.
    • image
      : Poster art or artist photos. Provide multiple sizes if possible.
    • description
      : Useful summary (set list themes, tour context) to avoid thin content.
    • offers
      : Ticketing info with
      price
      ,
      priceCurrency
      ,
      url
      ,
      availability
      , and
      validFrom
      /
      inventoryLevel
      when possible. Include multiple Offers for GA vs VIP if helpful.
    • organizer
      /
      producer
      : Promoter or venue host.
    • sameAs
      : Link to official ticketing pages, Facebook events, Songkick, Bandsintown.
    • previousStartDate
      /
      eventStatus
      : Mark postponed or cancelled shows appropriately.
    • isPartOf
      /
      subEvent
      : Connect to EventSeries (tour) or festival-level events.

    Preparing concert content before generating schema

    1. Collect tour data: Titles, cities, venues, start/end times, time zones, ticket links, promoter info, and support acts.
    2. Plan per-show pages: Even if you have a tour landing page, create per-date pages to house unique content and schema.
    3. Gather media: Show posters, artist photos, venue images. Ensure usage rights.
    4. Note ticket tiers: GA, VIP, presale windows, upgrade packages. Document pricing and availability.
    5. Confirm attendance mode: On-site, livestream, or hybrid. Capture streaming URLs or instructions for virtual access.
    6. Write localized copy: Mention city-specific openers, festival context, transportation notes, and venue policies to add substance.
    7. Plan update workflows: Determine who updates schema when shows sell out, move venues, or change times.

    Implementation workflow inside SwiftSchema

    1. Select MusicEvent in the generator.
    2. Enter
      name
      ,
      description
      ,
      startDate
      ,
      endDate
      , and
      eventAttendanceMode
      .
    3. Define the
      location
      :
      • For in-person shows:
        Place
        with
        name
        , full address, and optional
        geo
        .
      • For virtual:
        VirtualLocation
        with streaming
        url
        .
      • For hybrid: include both Place and VirtualLocation entries.
    4. Add
      performer
      entries (Person or MusicGroup) with
      sameAs
      links.
    5. Upload
      image
      URLs for posters or promo photos.
    6. Configure
      offers
      with ticket info:
      price
      ,
      priceCurrency
      ,
      url
      ,
      availability
      . Include multiple offers for different sections/tiered access if relevant.
    7. Add
      organizer
      and
      eventStatus
      when needed (e.g.,
      EventCancelled
      ,
      EventPostponed
      ).
    8. Export the JSON-LD for each date/city, embed it near the relevant content, and validate in the Rich Results Test.

    Troubleshooting and QA

    • Timezone mistakes: Always include offsets.
      19:00 PST
      should be
      2026-06-12T19:00:00-08:00
      .
    • Merged tour stops: Separate schema per date/location. Don’t stuff multiple cities into one MusicEvent.
    • Ticket info drift: Automate checks comparing schema offers to your ticketing feed. Update
      availability
      to
      SoldOut
      when necessary.
    • Missing performers: Without performer data, events may be misclassified. Include all relevant artists.
    • Venue ambiguity: Provide full addresses; “Downtown Arena” isn’t enough if there are multiple venues with similar names.
    • Virtual shows lacking URLs: Provide a
      VirtualLocation
      url
      or instructions; otherwise, fans can’t find the stream link.

    Automate QA with scripts that verify date/time formats, presence of offers, and matching performer names between schema and page text.

    Maintenance and tour lifecycle

    Concert schedules change. Build processes to:

    • Update
      eventStatus
      when shows are postponed/cancelled and include
      previousStartDate
      for rescheduled events.
    • Refresh offers as inventories change (VIP sold out, new tiers added).
    • Upload new images or opener listings when lineup changes occur.
    • After the show, update the page to note the event’s completion or archive it, keeping schema accurate (or removing it if the page becomes purely historical).
    • Keep
      lastReviewed
      metadata current to reflect recent audits.

    For multi-date tours, maintain a spreadsheet or CMS entry per show with all schema fields. Use it to feed SwiftSchema or generate JSON-LD programmatically.

    Common Errors & Fixes

    • Missing timezone in dates: include the local time offset (for example,
      2026-06-12T19:00:00-05:00
      ).
    • No performer specified: add one or more
      performer
      entries with
      name
      .
    • Incomplete tickets: include
      price
      ,
      priceCurrency
      ,
      availability
      , and a ticket
      url
      .
    • Ambiguous venue: provide a
      Place
      with
      name
      and full address.
    • Outdated status: if a show sells out or is cancelled, update
      eventStatus
      and
      offers
      promptly.

    Required properties

    • name
    • startDate
    • location.name

    Recommended properties

    • description
    • image
    • endDate
    • eventStatus
    • eventAttendanceMode
    • location.address
    • organizer.name
    • performer.name
    • offers.price
    • offers.priceCurrency
    • offers.url
    • offers.availability
    Minimal JSON-LD
    Validate
    {
  "@context": "https://schema.org",
  "@type": "MusicEvent",
  "name": "The Synthwave Tour",
  "startDate": "2026-06-12T19:00:00-05:00",
  "location": {
    "@type": "Place",
    "name": "Downtown Arena"
  }
}

    FAQs

    Is endDate required?Show
    Not strictly, but recommended for clarity and better event displays, especially for multi-hour shows.
    Do I need performers?Show
    Include performer names for better understanding and eligibility. Use multiple `performer` entries for co‑headliners or supporting acts.
    How do I mark online or hybrid shows?Show
    Set `eventAttendanceMode` and use `VirtualLocation` with a join URL for online access. Hybrid shows can include both Place and VirtualLocation.
    How do I show tickets or sold‑out status?Show
    Use `Offer` with `price`, `priceCurrency`, `url`, and `availability` (for example, `https://schema.org/InStock` or `https://schema.org/SoldOut`).
    What if this show is part of a tour?Show
    Link related dates with `EventSeries` when applicable and keep each city/date as a distinct `MusicEvent` with its own location and tickets.

    Related types

    Browse all schema types

    References

    Generate Music Event schema

    Fill in page details, copy JSON or Script, and validate.

      Schema Type

      🎵 Music Event Schema Generator

      Event subtype for concerts and live music. Include dates, venue, performers, and offers.

      Generated Schema

      Validate your schema here.