Free Festival Schema Generator

Why many festival pages underperform

How SwiftSchema helps

How it works

What is Festival structured data?

Festival marks up multi-event cultural gatherings using the Event model, including dates, venues, performers, and ticketing.

Essential properties

1. name — festival title.
2. startDate / endDate — ISO 8601 with timezone.
3. location — Place (venue) or multiple venues via subEvent.
4. eventAttendanceMode — OnlineEventAttendanceMode, OfflineEventAttendanceMode, or MixedEventAttendanceMode (for hybrid festivals).
5. description — overview of programming and highlights.
6. image — key art or promo images.
7. organizer / performer — festival host(s) and lineup.
8. offers — ticket options with price, currency, availability, and purchase URL.
9. eventSchedule — optional Schedule for daily programming.
10. subEvent — use for major headliner shows under the festival banner.
11. inLanguage — include when localizing festival pages.

Content prep checklist

• Provide a detailed description with dates, venue locations, and headliners.
• Include daily schedule or lineup summaries.
• Highlight amenities (camping, food vendors, accessibility services).
• Offer travel info (parking, public transit, shuttles).
• Provide ticket tiers (GA, VIP, camping) with prices and availability windows.
• Showcase photos/videos from previous editions to build credibility.
• Note accessibility features (ADA seating, ramps), camping rules, and health/safety policies. Keep them visible and mirrored in any linked resources.

Implementation workflow

1. Update the festival landing page with the above content.
2. Generate Festival JSON‑LD covering name, dates, location, attendance mode, organizer, performers, and offers.
3. List subEvents (major performances) or link to Event pages per day/stage.
4. Embed the schema once per festival page; for each performer event, include separate Event schema referencing the festival via superEvent.
5. Validate using Rich Results Test; resolve warnings (missing endDate, location address).
6. Keep schema updated when adding artists, changing venues, or adjusting ticket tiers.
7. Use eventSchedule for recurring daily times (e.g., gates open 10:00–23:00); ensure scheduleTimezone is set.
8. Localize: add inLanguage and localized URLs for multilingual pages; align hreflang/canonicals.

Linking to EventSeries and individual Events

• Use EventSeries to describe annual festivals; link current year’s Festival as subEvent or superEvent.
• Each major stage/day can be an Event linked to the Festival via superEvent.
• Maintain consistent naming conventions to avoid confusing crawlers.
• If you host both in-person and livestream components, include both Place and VirtualLocation; note which acts/sets are streamed.

Common Errors & Fixes

• Missing endDate: add it for multi-day festivals.
• Omitted lineup: include key performers via performer.
• Incomplete address: add full PostalAddress for venues.
• Missing ticket info: provide Offer data even for free festivals (price 0).

Ticketing and offers

• Include one Offer per ticket tier (GA, VIP, camping, parking). Add price, priceCurrency, availability, and url.
• Use availabilityStarts/availabilityEnds or validFrom/validThrough for early bird sales.
• For sold-out tiers, update availability to SoldOut and adjust on-page copy.
• Keep offer URLs stable; use UTMs if needed for tracking, but ensure the base URL is clean and functional.

Lineup and stages

• Add prominent performers as performer entries; ensure names match on-page lineup text.
• If you have multiple stages/days, create subEvent/Event entries with superEvent pointing to the Festival.
• Include eventSchedule for recurring daily hours (gates open/close) and stage start times; add scheduleTimezone.

Location and logistics

• For multi-venue festivals, set the primary venue in location and list additional venues in content or subEvent entries.
• Provide parking/public transit details on-page; ensure venue addresses in schema match the tickets and on-site signage.
• For camping festivals, describe amenities (showers, lockers) in the content and description; Event has no amenityFeature.

Troubleshooting checklist

• Missing timezone: ensure startDate/endDate include offsets; use local time with zone.
• Hybrid ambiguity: set eventAttendanceMode and include VirtualLocation when streaming; clarify in content.
• Stale lineup/offers: update performers and ticket availability as changes happen; adjust schema accordingly.
• Duplicate schema: avoid multiple Festival blocks on the same page; separate Festival vs subEvent/Event markup.
• Broken ticket links: verify offers.url resolves and matches visible CTAs.

On-page parity checklist

• Dates/times on-page match startDate/endDate (with timezone).
• Venue details and address match location; virtual/join links match VirtualLocation/offers.
• Performers listed on-page match performer entries (headliners at minimum).
• Ticket tiers, prices, and availability on-page align with offers.
• Attendance mode (online/offline/mixed) is clear on-page and in schema.
• One Festival JSON-LD per festival page; sub-events use Event with superEvent pointing to the festival.

Validation and maintenance

• Run Rich Results Test after schedule, lineup, or ticketing changes.
• Update eventStatus and offers if dates shift or tickets sell out.
• Revalidate after adding/removing stages/venues or switching to hybrid/online.
• Keep lastReviewed current; assign owners to update schema during lineup or ticket drops.