Festival Schema Generator — Promote Multi‑Day Cultural Events
Generate valid Festival JSON‑LD to clarify dates, location, lineup, and ticket Offers. Improve understanding and visibility for festivals.
Why many festival pages underperform
Pain points we solve
- Dates lack an endDate for multi‑day festivals, causing confusion.
- Lineups/performers are only in prose and not represented in markup.
- Ticket Offers omit price/currency or URL, limiting clarity.
- Images and canonical URLs are missing from event pages.
How SwiftSchema helps
Solution
The Festival generator covers the essentials: name, startDate/endDate, location (Place), and an image and canonical URL for the event page.
It supports performer entries and ticket Offers (price, currency, URL) to strengthen presentation and discovery.
How it works
How it works
- Choose Festival in the generator below.
- Enter festival name, startDate, and endDate for multi‑day events.
- Add a Place with a venue name for location and an image URL.
- Include performer names where feasible and ticket Offers with price, currency, and URL.
- Copy JSON or Script, paste on the festival page, and validate in the Rich Results Test.
Paste once per festival. Validate. Ship.
What is Festival structured data?
Festival marks up multi-event cultural gatherings using the Event model, including dates, venues, performers, and ticketing.
Essential properties
- name— festival title.
- startDate/endDate— ISO 8601 with timezone.
- location—Place(venue) or multiple venues viasubEvent.
- eventAttendanceMode—Online,Offline, orMixed(for hybrid festivals).
- description— overview of programming and highlights.
- image— key art or promo images.
- organizer/performer— festival host(s) and lineup.
- offers— ticket options with price, currency, availability, and purchase URL.
- eventSchedule— optionalSchedulefor daily programming.
- subEvent— use for major headliner shows under the festival banner.
Content prep checklist
- Provide a detailed description with dates, venue locations, and headliners.
- Include daily schedule or lineup summaries.
- Highlight amenities (camping, food vendors, accessibility services).
- Offer travel info (parking, public transit, shuttles).
- Provide ticket tiers (GA, VIP, camping) with prices and availability windows.
- Showcase photos/videos from previous editions to build credibility.
Implementation workflow
- Update the festival landing page with the above content.
- Generate Festival JSON‑LD covering name, dates, location, attendance mode, organizer, performers, and offers.
- List subEvents (major performances) or link to Event pages per day/stage.
- Embed the schema once per festival page; for each performer event, include separate Event schema referencing the festival via superEvent.
- Validate using Rich Results Test; resolve warnings (missing endDate, location address).
- Keep schema updated when adding artists, changing venues, or adjusting ticket tiers.
Linking to EventSeries and individual Events
- Use EventSeries to describe annual festivals; link current year’s Festival as subEventorsuperEvent.
- Each major stage/day can be an Event linked to the Festival via superEvent.
- Maintain consistent naming conventions to avoid confusing crawlers.
Common Errors & Fixes
- Missing endDate: add it for multi-day festivals.
- Omitted lineup: include key performers via performer.
- Incomplete address: add full PostalAddress for venues.
- Missing ticket info: provide Offer data even for free festivals (price 0).
Required properties
namestartDatelocation.name
Recommended properties
endDateimageurlperformer.nameoffers.priceoffers.priceCurrency
Minimal JSON-LD
{
"@context": "https://schema.org",
"@type": "Festival",
"name": "Summer Arts Fest",
"startDate": "2026-07-20",
"endDate": "2026-07-23",
"location": {
"@type": "Place",
"name": "River Park"
}
}FAQs
Multi‑day events?Show
Provide start and end dates and consider an EventSeries for multiple editions.
Lineups?Show
Add performer names in content and as `performer` entries where feasible.